Recruiting | 14Min Read

14 Things To Learn about the Best Online Applicant Tracking System

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Are you looking for the best applicant tracking systems? Or eager to know about the online applicant tracking system inside out? Check out this blog to get a throughout knowledge of ATS. 

What does ATS Stand for?

ATS stands for Applicant Tracking System, a software application commonly used by recruiters, hiring managers, and recruitment agencies.

This application is specially made for the recruiting process. The Applicant Tracking Software makes recruiters' work easier and quicker with a high accuracy rate due to automation and artificial intelligence-based features. Consequently, help recruiters to achieve recruitment goals

Consequently, approximately 94% of professional recruiters and hiring managers stated that online recruiting software or Online Applicant tracking software positively impact their business and hiring process.

ATS Stand for

Applicant Tracking System Definition

ATS, i.e., an Application Tracking System, is the system that helps recruiters and hiring managers to manage the end to end process of candidate applications without adding any confusion.

The utilization of recruitment tracking software is escalating too fast due to its paramount features and attributes that ease the activities of the recruiter and hiring manager. Globally, approximately 75% of recruiters and hiring managers use the best  Applicant Tracking Software for their daily activities. 

Generally, all arriving applications go through the recruitment workflow that contains many stages as given below.

Full life cycle of recruitment stages

Step 1: "SCREENING" where preliminary research has been done, including phone screening, pre-screening questions. 

Step 2: "SUBMISSION" where the recruiter sends the applications to the hiring manager for further review.

Step 3: "INTERVIEW" where the hiring manager conducts various phases for an interview of the applicant. 

Step 4: "OFFER" where the hiring manager offers the employment opportunity to the applicant.

Step 5: "HIRING & JOINING" where candidates accept the opportunity and show a willingness to join the organization. 

Step 6: "ONBOARDING" where initial joining formalities will take place…

Similar terms for Applicant tracking system

The Applicant Tracking System is referred to by a variety of terms. Below are a few of them. 

  • Applicant tracking software
  • ATS
  • ATS system
  • ATS software
  • Online tracking system
  • Applicant tracking system software

Why do you need an Applicant Tracking System?

Why do you need an Applicant Tracking System

The level of competition for the right talent is amplifying, and it's become increasingly complex and difficult for recruiters to find the best match talent for the organization. Moreover, a recruiter has to go through various types of challenges just to hire the right one.  

As a good recruiter, if you wish to crack this evil situation, ATS can be one of the best options. By adopting ATS, you can streamline your recruitment approach by eliminating some deadly mistakes. Moreover, minimizing the time of hiring and cost compared to your competitors. 

While a heap of recruiters stated that the applicant tracking software boosts up their businesses and amplifies their business growth. 

What are the Benefits of the Applicant Tracking System?

One of the popular proverbs is - Old ways won't open new doors. Exactly like, you need to upgrade your business process to be in the race and lead the market. 

There are a bunch of benefits you get when you adopt an online tracking system for your business instead of daily manual recruiting; it boosts business productivity.

Benefit #1: Save time

A key benefit of the best online applicant tracking system is to save lots of time during the hiring process. ATS with all unique and prominent features streamlines the manual process like job posting, interview scheduling management, finding the best match for job and candidate, and many more. 

Hence, compared to the traditional method of recruiting, by adopting hiring software, employers can save plenty of time. 

According to the survey, 86.1% of respondents say that ATS speeds up the hiring process.

Benefit #2: Improve the cost per hire

No business wants to spend a large amount of money on resources to hire the wrong talent. The lengthy recruitment process will, the costly process become. And, this is the truth. When you analyze the things, you will get to know that you spend lots of money on the job posting, advertising, and the recruiting agency. And, you will find out that ATS is a cost-effective solution.

Even smaller companies with less than 10 employees can save up to £6000 after they start using an online ATS system. 

Benefit #3: Improve the quality of hire

Early Bird Catches the Worm

According to the research, 78.3% of ATS holders say it has improved the quality of candidates they hire. And this happens because of some significant features of applicant tracking software such as the pre-employee assessment test feature, automatic job matching, and candidate matching feature, overall scorecard, and many more.

The fact is that top talent stays in the market only for the last 10 days; speeding up the hiring process through applicant tracking software will help the employer to grab high-quality talent easily.

Benefit #4: Strengthened the employer brand

Employer branding is the impression of your product on the market. Through applicant tracking software, you can enhance the employer branding. ATS provides continuous engagement with candidates throughout the hiring process; the self-service portal makes and maintains the relationship with candidates, moreover eases the process of applying for the candidates.

Our research revealed that 75.1% of candidates say that employer brand and culture is important when applying for a job. Thus, well-rated employer branding automatically attracts more and more top talent.

Benefit #5: Add the value in candidate experience

The candidate got hired or not, but the impression of the recruitment process on each candidate is valuable, also in the term of profit. The recruiting approach using ATS will serve the best and indiscrimination experience to the candidates.

For instance, regular updates to the candidate, the status of the application, chatbot, self-interview scheduling, automated email, and so on activities via ATS improve the experience of the candidates. 

According to the research, 80 to 90% of the candidates change their mind concerning the company after experiencing a bad recruitment process.

Benefit #6: Streamline the recruitment process

Applicant tracking software makes the overall recruitment process easy to handle and execute. ATS allows the HR team to find out all matching candidates within an hour, which takes at least a day without any software. 

Moreover, amplify the accuracy rate along with a faster speed of hiring. Instead of adopting much software for different processes, everything is present in one place when you choose ATS. This makes the hiring process easy to manage.

Online Applicant Tracking System Features

Recruiters should choose a technology option over a manual process that automates the entire process with no human mistakes. It also increases the deliverability of a particular recruiter.

Thus, the main purpose of the recruiter while adopting applicant tracking software is to automate the hiring process and organize the candidate database. Due to some common and extraordinary features that make things happen.

Different ATS provide a variety of feature that often include the followings:

Feature #1: Career page hosting

The career page is where companies can display an open position on their website. And many applicant tracking systems permit users to do this directly from ATS.

ATS makes the entire process simpler, like an easy setup, provides spaces to add photos, descriptions, logo, share button, and many more as per the marketing requirement. 

Feature #2: A heap of job boards

Posting open positions on various job boards automatically increase the reach and amplifies the possibility of finding the right talent.

 There are lots of recruitment sites available such as Indeed, Monster, CareerBuilder, and so on, that have a partnership with ATS. Thus, when you create a new job, you can post it immediately on different sites just in one click.

job boards

Feature #3: Managing interview scheduling

Interview scheduling is a hassle process. ATS with an automated interview schedule forge the process quicker and uncomplicatedly. 

Many ATS provide self-interview scheduling where candidates can fix the date and time according to their convenience. Different calendar plugins like outlook and google add benefits to it.

This interview scheduling feature saves lots of time for employers, recruiters, and candidates. 

Feature #4: Reporting and analytics

Every recruiter and the hiring manager wants to know about the overall performance of the recruitment process  to bring improvement in the hiring approach. Almost every applicant tracking system offers the feature of reporting and analytics.

This feature provides meaningful insight to the recruiters in a visual form. User-friendly reports and analytics are some of the great features of recruitment management.

Applicant tracking systems provide interactive and real-time reports and analytics that are customizable and easy to access. 

Feature #5: Automation email communication

Candidate engagement becomes a more prominent part of the recruitment process than ever. Manual communication with more than 100 applicants is time-consuming. 

Using online applicant tracking software, recruiters and hiring managers can send mass emails to all the candidates simultaneously. 

Automated email helps businesses to be engaged with candidates frequently that correlational provide good candidate experience and enhances the employer branding as well.

Feature #6: Resume parsing

Resume parsing is another significant and ordinary feature that each applicant tracking system offers. The great Resume parsing feature allows candidates to apply faster as well as create a well-organized candidate database.

This feature also permits recruiters to import candidates' resumes from different platforms such as Linkedin, Monster, Indeed, and many more.

Feature #7: Mobile friendly 

Mobile has become a global device. Nearly every job seeker uses a mobile phone to apply for a job. As per the research, 77% of job applications are done on mobile phones.

 The much easier use of ATS in mobile devices, the more application recruiters will get as candidates complete the entire process of application. This is the paramount feature for the employer and also for the candidates.

What are the Important Aspects of the Online Applicant Tracking System?

While starting with an ATS, you need to check certain critical aspects that can enhance your regular recruitment process and make you interact with another delighted scenario of your recruiting. 

Whether you are a small business or startup, you should choose your Recruiting Software or Applicant Tracking software based on the following aspects.

  • Features

  • Pricing model

  • Compliance

  • Support

  • Data migration

Top Applicant Tracking Systems

ATS systems are the most effective way to make your recruitment with productive output. So all its features are compatible with your business, moreover economically preferable for you.

According to the research, 60% of the medium-sized companies prefer the Applicant tracking system for recruitment.

Best applicant tracking systems for small businesses

Best applicant tracking systems for small businesses

Best applicant tracking systems for large businesses

Best applicant tracking systems for large businesses

How does Online Applicant Tracking System Work?

The Applicant tracking system collects and stores the information of the resume into the candidate database. Resumes are gathered from different sources. From the vase pool of resumes, professional hiring managers search for candidates based on different criteria. Then proceed with the selected resumes. 

Step #1: Candidate sourcing

Job posting on a career page and different recruitment sites is an initial step of the ATS. By reaching a large number of audiences, employers try to attract an extreme number of candidates. 

Applicant tracking systems help you to create an appealing job post so the recruiter can source heaps of candidates.

For Sourcing of Candidates: Recruiter Use These 7 Ways

Step #2: Pre-employment assessment test

Pre-employment assessment tests can be conducted with the help of applicant tracking software. It is one of the most useful and demanding features of online recruitment management software.  

For receiving only qualified candidates' applications, the employer can set a pre-skill test. This test permits employers to avoid bad hires.

Step #3: Store resumes

Store and parse the resume is a third step of the applicant tracking system's workflow. After receiving all applications from different sources and platforms, ATS parses the resume into the system and creates a spread profile for each resume.

The employer can import resumes from any website in the candidate database efficiently. An applicant tracking system maintains the candidate database effortlessly in an organizational manner.

Step #4: Assign to the job

After collecting and parsing the maximum resumes, the recruiter assigns the job to the candidates. Recruiters can use the candidate matching score feature of an applicant tracking system for assigning the job to the right candidates. Moreover, a recruiter can assign the job to the candidate based on search criteria.

Step #5: Tracking and selecting the candidates for interview

Once candidates get sought for the job, recruiters can track them throughout the hiring process. An applicant tracking software allows you to track them on the basis of their status whether they are new candidates, got selected, rejected, interviewed or anything.

What is the Role of AI in the Online Applicant Tracking System?

What is the Role of AI in the Online Applicant Tracking System

Implementing Artificial Intelligence in the ATS makes the recruiter's job easier, faster, and increases the work efficiency with 100% accuracy. Due to AI, most of the work has been automated.

As per the research, it has been proven that normally it takes 17 minutes to apply manually, but with the AI, it takes only 3 minutes. At the same time, approximately 92% of candidates are feeling stratified with automated recruiting.

The following are the areas where AI plays a pivotal role in the online applicant tracking system.

Matching Profiles

The hardest and time-consuming portion of recruitment is to screen thousands of CVs effectively and identify the best matching candidates. AI can be used to pre-screen all arrived CVs and identify the relevant profiles; this makes things easier and more accurate.

Matching Jobs

Similar to a matching profile, AI can also help you to identify the best matching job for the candidates.

Resume Parser

Identifying all the key information from the CV is a tedious job and can be addressed well with a resume parser. By using AI algorithms and techniques, you can enhance your parser to a great extent.


It is a great technology to deliver a great experience to the candidates by providing virtual assistance 24x7.

How to Beat an Applicant Tracking System?

The applicant tracking system parses the resumes based on the algorithm. To pass the ATS and reach the level of interview, candidates should write a resume well-mannered. Thus, there is no such trick to beat the applicant tracking system.

How to Beat an Applicant Tracking System

Here are some quick pieces of advice to beat applicant tracking systems.

  • The job of ATS is to read the content of the resume and make a comparison with the job description, to find the best match. Hence, tailor your CV with a job description whenever you apply for any job.

  • The applicant tracking system considers the headings to navigate the resumes. This is to ensure that information got parsed correctly. Therefore, use a simple heading title that ATS can easily recognize.

  • Don't try to confuse the applicant tracking system by serving too fancy a resume. Keep everything simple inside the resume.

  • ATS matches the resume based on the keyword. Hence, use both long-form and initialism versions of keywords, i.e., MCA as well as Masters in Computer Applicants.

  • Never use the table, column, or any type of graphic, cause often the result is an error during the parsing.

  • Always use the traditional type of font in a resume like Helvetica, Garamond, or Georgia.

  • Try to save the resume in a .pdf file format.

What are the Best Steps to Implement your Online Applicant Tracking System?

Implementing an applicant tracking system is a major decision, and it will be successful if the right methods or steps are followed while implementing it.

The following could be the right steps to implement. Identify your current and potential future business requirements. The following are the key steps to be followed to implement your ATS.

  • Prepare a must-have feature list and a good-to-have feature list.

  • List of vendor-related criteria like support hours, office location, etc.

  • Set your budget, the number of users, and the tentative start date.

  • Create a list and then shortlist vendors using the following options.

    • Perform a search on Google with relevant keywords.

    • Visit review platforms like Capterra, G2 Crowd, GetApp, etc.

    • Take reference from your network, which has a similar system.

    • Post an advertisement on social media saying you are looking for an ATS. 

  • Take demos or trails based on your preference.

  • A trial is best if you wish to explore the system on your own, and you have enough time to explore the system.

  • A demo is best if you want to see the overall system and discuss your questions. It is also the perfect choice if you have limited time for software evaluation.

  • If your vendor list is big, you can take demos and go for the trail based on shortlisted ATS.

  • A final discussion with the finalized vendor. Price negotiation in the case of price is not in the budget.

  • Confirm order, sign contract, and get access to the system.

  • User onboarding and team training.

Who can Choose a Candidate Applicant Tracking System?

Any person or company who is looking for the resource to decrease the workload and increase the efficiency of the work of their team should try the applicant tracking system.

Overall following types of businesses may go for ATS:

  • Corporate HR/hiring managers
  • Staffing companies
  • Startup companies
  • Recruiting companies
  • Headhunting companies
  • Executive search companies
  • Freelance recruiters

Where can I Get the Most Accurate Applicant Tracking Software Reviews?
91 and 93 percent of online customer

If you are in the market for an applicant tracking system and desire to buy the topmost applicant tracking system or the best applicant tracking system, then don't move ahead without looking into the reviews.

In this internet evolution, there are many review platforms or sites available on the internet where you will get a heap of reviews. These reviews about applicant tracking systems guide you toward the right decision.

Here is the list of review sites:

These review platforms especially provide reviews and make a comparison between different software, applicants and apps. It is a software-oriented reviewing platform. 

So, if you want the right applicant tracking software for your business, go and do research  ATS on these review sites.

What are the Alternatives to an Online Applicant Tracking System?

If you still don't prefer an ATS for your organization and want to continue manual work for a while, then you can use the earlier way to manage the information. You can even use Excel and Google forms to manage candidates and job information. You can build the required type of forms.

If you have a small company and only want to manage the candidate and client relationship, you can use CRM Software too.

GDPR in HR Applicant Tracking System

GDPR is a reform in Europe which enforces how the private data of EU citizens is used and stored online, anywhere in the world. As recruitment tracking software stores valuable information about the candidates, jobs, and clients; hence, your ATS must be well compliant as per the GDPR norms.

GDPR in HR Applicant Tracking System

Here are a few key functions of applicant tracking systems that should have to meet the GDPR compliance.

  • Send consent request to candidates

  • Consent history management

  • Allow the candidate to download their information

  • Allow the candidate to send the request for erasing

  • Consent expiry tracking

  • Show and agree to terms and conditions before application submission

Every applicant tracking system understands the value of a data processor. The primary goal of the candidate applicant tracking system is to provide technology for handling the hiring process with a proper data processor and collector.

Final Thought about Online Applicant Tracking System

In this technology era, the applicant tracking system has become a central part of the hiring process. Its common, and advanced features serve many benefits to the users. Consequently, the number of recruiters, hiring managers, and HR teams are increasing who are adopting applicant tracking software.

If you are also searching for the best applicant tracking system, iSmartRecruit is the most suitable system for you.

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