Good sourcing of candidates helps businesses to find out the proactive candidate that is well fitted for the organization.
A good recruiter is well aware of his/her tasks, and one of the activities of the recruiter is to fill the open position by sourcing candidates. And recruiter source candidates for many clients. Then how does the recruiter find and source candidates?
It doesn't matter what the requirement and circumstances are; source candidates are always the heart of the recruitment process or hiring process.
What is Candidate Sourcing?
Sourcing of candidates refers to the way of searching for, distinguishing, and reaching potential candidates for jobs. You are either enrolling for or will enlist for in the future, and candidate sourcing is the first step in hiring procedures. We can say that to source candidates is one of the recruiting challenges.
Generally, the sourcing is a proactive search for the passive or the candidates who are not actively looking for the new opportunity. Grab the interest of those candidates by creating an interesting open job position around them.
Here are some points that recruiters include when they are sourcing for candidates
- Gather all worthwhile information regarding the candidates, such as by reviewing the resumes, work sample, by stalking the social media or professional accounts.
- Conduct the pre-employment assessment test to know further about candidates' skills and abilities.
- Frequently connect with candidates in order to build a strong relationship with them.
- Grab the potential talent and form a long term relationship with them.
What is the Difference Between Sourcing of Candidates and Recruiting?
Mostly, people, even recruiter get confused between these two terms: sourcing and recruiting. The task and activities of both the terms are a little bit similar but not entirely.
That's a reason we gave importance to it and consequently, add this section in the blog. So, let's clarify the difference between sourcing and recruiting.
Sourcing of candidates:
Sourcing is the approach of finding the top or most suitable talent for the position. We can say it is a talent acquisition where the recruiter finds, engages, builds relationships with the candidate to source them. This is what recruiters do to source candidates. The people who hold expertise in sourcing are known as Sourcer.
Responsibilities of sourcers:
- Discover the passive or the candidates who are not actively looking for the opportunity.
- Figure out the future needs of the company concerning employment.
- Form the open positions and the employer brand, more interesting.
- Always take the first step toward the potential candidates.
- Enlarge the networks.
- Keep your attention on diversity goals and avoid the mistakes in diversity recruitment.
- Make sure that unconscious bias fully eliminates from the whole process.
Recruiting of candidates:
We all are familiar with the tasks of the recruiters. Then what is recruiting? The overall process of recruitment for hiring the new talent that includes attracting candidates, job posting on various platforms, screening, managing the talent pool, scheduling the interview, and onboarding.
Hence, recruiting is an end to end process in which a number of the stages executed by the recruiters or hiring managers.
Responsibilities of recruiter:
- Screening sourced candidates.
- Get the exact time and date of the interview by communicating with candidates.
- Scheduling interviews.
- Explain and describe in-depth about the open position to the potential candidates.
- Do the negotiations with the candidates regarding various contexts.
- Maintain the candidate pipeline and increase the value of the talent pool.
- Manage and work with CRM and applicant tracking systems.
- Post about the open jobs on job boards, websites, and social media.
- Improve the value of the employer brand.
What are the Best Ways of Sourcing Candidates?
Candidate sourcing is crucial in the recruiting process, and recruiters handle this as the initial step. It also enables you to regulate your pipeline and start discussions with the talent you truly want. Attracting top talent is important to the future of the company.
In order to come out ahead of your opposition, you have to hire the top talent in the market to assist you to arrive there. Moreover don't trust that candidates will come to you, you need to put more effort into the source for the best candidate. A great way to source candidates assists organizations proactively get and employ qualified applicants.
To source candidates, recruiters should collect important candidate data, pre-screen candidates with abilities that match the jobs they're selecting for. Contact candidates to make connections and tell them about employment opportunities and build long-term relationships with potential contracts. Some methods on how to source candidates are explained below.
#1. Sourcing of candidates via social media:
Social media is one of the methods used to source candidates by helping recruiters narrow their search and identify qualified candidates faster. LinkedIn has become an extremely popular social media site in recent time.
Candidate sourcing and recruiting via social media determines the use of social media networks to attract candidates. Recruiter source the candidates through different social media platform such as Facebook, Twitter, Linkedin, and so on. In also include various websites like blogs, forums, etc.
Without a doubt, the best and most popular strategy for sourcing candidates via social media. Which has proven in the research that the use of social media in the recruitment process has grown 54 per cent in the last five years. (Source)
#2. Sourcing of candidates via a recruiter network:
Candidates have a high ground in the marketplace presently, and that implies the great candidates are interviewing with more than one organization, they're frequently getting numerous offers of job opportunity, and they have a lot of choices from which to pick.
Recruiters always have a wide range of networks with clients and candidates too. Their huge network's network undoubtedly a great source of candidates. They generally attend other recruiter events to connect with other recruiters. This connection helps them in future recruitment. Approximately 56 per cent of the professional recruiters depend on the network for hiring the new talent. (Source)
#3. Candidates can be sourced through a recruiting database:
A lot of recruiters keep up their recruiting database of candidates. When there is a job order in the company, they will check their database regularly to source candidates.
#4. Candidate sourcing at campus recruitment
You can also collaborate with different Universities and get your candidates sourced through campus recruitment. These candidates are highly skilled and freshers as well. Source candidates from the campus will increase companies' brand value up to 31 per cent. So it will be easy to onboard them quickly. Also, as you are getting them through the Universities, you would be care-free about losing candidates half-way.
#5. Candidate sourcing through employee referrals:
Presently, this is one of the most effective sourcing procedures for recruiters that never really gets old because it's so compelling. Numerous companies have effectively executed employee referral programs. Companies expand their talent pool 10X through the employees' network or employee referral program.
You can compensate your workers with some referral rewards. Giving a referral reward for existing representatives is an exceptionally proficient sourcing technique and the best spot to discover more candidates like the one you simply put is to ask that person who they know.
Your current employees realize what type of candidates you are searching for. Permitting them to prescribe candidates to you. It will add a channel to your candidate shortlisting process, and this is because your workers will refer just those candidates who might fit well in your workplace. Finding that perfect candidate would not be hard with this candidate sourcing procedure.
#6. Sourcing of candidates through online job postings:
According to the survey, 58 per cent of job seekers are looking online for a job. Promoting your jobs online on different employment sheets has been demonstrated to be outstanding amongst other candidate sourcing strategies. These job sheets not only show your jobs on their portal but also add them in their employment alert emails and bulletins. Your company jobs could draw in a lot of active job seekers.
Along these lines, you have the benefit of selecting the top talent among this candidate pool. This method of job posting is an incredible method to attract the best talent who is proactively looking for work.
#7. Sourcing of candidates within the company:
With this strategy, the company doesn't need the help of an outsider recruiter because the top talent is already there inside the organization. You can easily contact iSmartRecruit for help, and we are ready to help you in every aspect.
Benefits of Sourcing Candidates
Sourcing of candidates becomes a key component of the recruitment process than ever. Now, we all know the sourcing of candidates means forming a strong talent pipeline with a vast pool of passive candidates. So, a business can hire the candidates as per need. Investment in souring is paramount, which will provide a long-term supply of talent.
Benefits of candidate sourcing strategies.
- Candidate sourcing improve the quality of hire
- Candidate sourcing reduces the time per hire
- Souring of candidates bring workforce diversity.
Final Word about Candidate Sourcing
Sourcing candidates are part of the recruiting process that is normally implemented by the HR team. Using different ways, recruiters and HR team source candidates. And, above is the top 7 ways of candidate sourcing.
The applicant tracking system is also a great idea to source the candidates. This has many functionalities like different job boards, website integration, social media; means every candidate sourcing method at one place. iSmartRecruit one of the best applicant tracking software that helps you in the overall hiring process.