Glossary for Recruitment Professionals

Proactive Recruitment

Proactive recruitment is the process of identifying, engaging, and attracting job candidates before a company has a need for them. Primarily for future needs and to build the talent pool. The goal of proactive recruitment is to reduce time-to-hire and ensure access to qualified talent when positions become available. It involves activities such as talent pipelining, employer branding, sourcing passive candidates, and maintaining talent pools.