We seek an engaging and knowledgeable Tour Guide to lead memorable visitor experiences across cultural, historical and themed itineraries. The ideal candidate will combine excellent communication with strong organisational skills and a calm, customer focussed demeanour. This role requires local knowledge, flexibility and a commitment to guest safety and satisfaction.
Tour Guide Job Profile
The Tour Guide will plan and conduct guided tours for individuals and groups, delivering accurate, engaging commentary and ensuring smooth logistics from meeting point to finish. They will represent our brand, manage group behaviour and respond to diverse traveller needs with professionalism.
This role suits candidates with excellent interpersonal skills, multilingual ability where available and sound knowledge of local history and attractions. A customer-centred approach and reliable timekeeping are essential.
Tour Guide Job Description
As a Tour Guide, you will design and present tours that bring local stories and heritage to life. You will research sites, prepare route notes and adapt commentary to suit the audience, whether school groups, corporate clients or leisure travellers. You will work closely with operations staff to confirm bookings, arrange access and coordinate any third-party suppliers such as museums or transport providers.
Your duties will include maintaining high standards of customer service, monitoring group safety and first aid where required, and handling enquiries or minor incidents calmly and effectively. You will collect feedback to help refine tour content and contribute to the continuous improvement of the visitor experience. Flexibility to work weekends, bank holidays and varying shifts is expected.
Tour Guide Duties and Responsibilities
- Deliver engaging, accurate guided commentary tailored to audience interests and age groups
- Plan and prepare tour routes, scripts and supporting materials
- Manage group logistics, including meeting points, timings and transport liaison
- Ensure guest safety and welfare throughout the tour
- Provide excellent customer service and handle enquiries professionally
- Collect and report visitor feedback to improve tour quality
- Coordinate with venues, suppliers and internal teams to confirm arrangements
- Monitor group behaviour and apply crowd control techniques as necessary
- Act as an ambassador for the organisation, maintaining high standards of presentation
- Maintain accurate records of attendance, incidents and any monies collected where applicable
Tour Guide Requirements and Qualifications
- Proven experience as a Tour Guide or in a visitor-facing role
- Excellent spoken English; additional languages are advantageous
- Strong knowledge of local history, culture and key attractions
- Excellent communication, presentation and interpersonal skills
- Good organisational skills with the ability to manage time and itineraries
- Customer focussed attitude and professional appearance
- First aid qualification or willingness to obtain one preferred
- Full clean driving licence where tours require driving or vehicle liaison
- Ability to work flexible hours, including weekends and bank holidays
- Right to work in the UK and any necessary licences or permits for specific sites
