An Advertising Manager leads the planning, development and delivery of advertising campaigns across channels. This role blends strategic thinking with hands-on campaign management to drive brand awareness, lead generation and commercial growth. The Advertising Manager will work closely with creative teams, media partners and senior stakeholders to ensure campaigns meet business objectives and deliver measurable return on investment.
This Advertising Manager job description template outlines the role, responsibilities and required qualifications to help recruiters and HR professionals attract skilled candidates.
Advertising Manager Job Profile
The Advertising Manager is responsible for shaping advertising strategy and overseeing campaign execution across traditional and digital channels. They analyse market trends, brief creative teams and select media to ensure messages reach target audiences effectively. They manage budgets, monitor performance metrics and optimise campaigns to improve engagement and conversion. The role demands strong analytical skills, commercial acumen and excellent communication to liaise with internal teams and external agencies.
Advertising Manager Job Description
The Advertising Manager will develop and implement advertising strategies that align with brand objectives and sales targets. They will lead campaign planning from concept through to post campaign analysis, ensuring consistency of message and adherence to brand guidelines. Daily tasks include preparing media plans, negotiating rates with media owners and coordinating with creative and digital specialists to deliver compelling assets. You will monitor campaign performance using analytics tools, produce regular reports for senior management and recommend adjustments to improve return on investment.
The role requires close collaboration with product, sales and marketing teams to ensure campaigns support overall commercial initiatives and seasonal promotions. The Advertising Manager will also evaluate new media opportunities, including programmatic and social platforms, to expand reach and optimise spend. They must ensure compliance with advertising regulations and maintain strong relationships with agencies, publishers and suppliers to secure value and timely delivery.
Advertising Manager Duties and Responsibilities
- Develop and implement multi-channel advertising strategies aligned with business goals
- Create and manage annual and campaign budgets, ensuring cost-effective media spend
- Produce media plans and negotiate with media owners and platforms
- Brief creative teams and agencies to develop on-brand advertising assets
- Oversee campaign setup, trafficking and optimisation across platforms
- Analyse campaign performance and deliver actionable insights and reports
- Maintain relationships with external agencies, publishers and suppliers
- Ensure compliance with advertising standards and legal requirements
- Coordinate cross-functional stakeholders to align campaigns with product launches
- Monitor competitor activity and industry trends to inform strategy
Advertising Manager Requirements and Qualifications
- Degree in marketing, advertising, communications or related discipline
- Proven experience in advertising, media planning or campaign management
- Strong understanding of digital advertising, programmatic buying and social media platforms
- Excellent analytical skills with experience using analytics and reporting tools
- Commercial awareness and experience in managing budgets
- Strong communication and stakeholder management skills
- Ability to lead external agencies and internal creative teams
- Detail-oriented with strong project management skills
- Knowledge of advertising regulations and industry best practice
- Familiarity with design and ad-serving platforms is desirable
