We are seeking an experienced Feature Flag Manager to own the strategy, rollout and governance of feature toggles across engineering and product teams. The successful candidate will coordinate release safety, experimentation and progressive delivery to reduce risk and accelerate value delivery. This role requires strong stakeholder engagement, a pragmatic approach to risk and a solid technical understanding of CI CD and observability.
Feature Flag Manager Job Profile
The Feature Flag Manager is responsible for defining and running the feature flag programme across the organisation. They will create policies, best practice patterns and operational processes to ensure flags are used safely and consistently, and that technical debt from long-lived flags is minimised.
Reporting to the Head of Engineering or Delivery Management, this profile liaises with product, QA, SRE and security teams to deliver controlled rollouts, experimentation frameworks and clear ownership of flag lifecycles. Strong communication and practical tooling knowledge are essential.
Feature Flag Manager Job Description
The Feature Flag Manager will design and maintain a company-wide feature flag strategy that supports incremental releases, A/B testing and rapid rollback. They will implement governance and tooling choices, select or extend feature flag platforms, and set standards for flag naming, scoping and removal. The role includes building observability and safety checks around flags, automating lifecycle tasks, and integrating flags into CI CD pipelines.
Day-to-day responsibilities include partnering with product managers to plan staged rollouts, coaching engineering teams on safe toggle usage, and analysing metrics to inform progressive exposure. The manager will also own processes for flag retirement to prevent the accumulation of technical debt and ensure code clarity. They will run regular audits and reports on flag health and compliance.
This role requires a pragmatic leader who can translate technical risk into business terms and prioritise interventions that reduce customer impact. A successful candidate will balance speed and safety, enabling product experimentation while maintaining platform stability and security.
Feature Flag Manager Duties and Responsibilities
- Develop and own a feature flag strategy, policies and best practices across the organisation.
- Select, implement and extend feature flagging platforms and integrations with CI CD and observability tools.
- Define naming conventions, scoping rules and lifecycle processes for flags.
- Coordinate staged rollouts, canary releases and A/B experiments with product and engineering teams.
- Monitor flag usage and performance, and set automated health checks and rollback triggers.
- Run flag audits, produce health reports and drive remediation of long-lived flags.
- Provide training and documentation to engineers, testers and product owners on safe toggle practices.
- Collaborate with security and compliance teams to ensure flags do not introduce vulnerabilities or data exposure.
- Automate lifecycle tasks such as expiry reminders, removal of PR templates and CI checks.
- Act as an escalation point for release incidents related to feature toggles and lead post incident reviews.
Feature Flag Manager Requirements and Qualifications
- Bachelor's degree in Computer Science, Software Engineering or equivalent experience.
- Proven experience managing feature flag programmes or release engineering at scale.
- Strong technical understanding of CI CD, deployment strategies, observability and testing.
- Experience with feature flag platforms such as LaunchDarkly, Flagsmith or Unleash is desirable.
- Excellent stakeholder management and communication skills; able to influence senior product and engineering leads.
- Knowledge of A/B testing, experimentation design and relevant statistical concepts.
- Familiarity with cloud environments, microservices and containerised deployments.
- Ability to produce clear documentation, run workshops and create training materials.
- Strong problem-solving skills and a pragmatic approach to risk management.
- Experience with automation and scripting to support lifecycle management is preferred.
