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PumpCRM vs Longlist

Pump vs Longlist: Side-by-Side Comparison 2026

Which tool is the Right Choice?

Quick Summary

When agencies compare Pump against Longlist, the decision usually hinges on scale, budget and how much automation the team actually needs day to day. Pump is a recruitment ATS and CRM built entirely on Microsoft Dynamics 365. Pricing sits £125 per user per month on an annual subscription, including 1,000 CV parsings per user per year, with no free trial, and its appeal comes from native depth of Microsoft Dynamics 365 integration for teams already inside that ecosystem — though it requires committing to the Microsoft Dynamics 365 foundation, which ties implementation and licensing closely to that platform.

Longlist instead positions itself as a sourcing and outreach tool built around a Chrome extension and a lightweight mini-CRM, with pricing a permanent recruitment plan starting at $59 per user per month. Recruiters gravitate to it for fast, credit-based candidate and client contact discovery layered onto a lightweight CRM, while noting that it currently has no API and its applicant tracking depth is lighter than a full ATS.

iSmartRecruit is a further AI-powered recruitment platform worth evaluating alongside these two, combining applicant tracking, recruiting CRM and automation in a single system.

Metrics Comparison of PumpCRM vs Longlist

PumpCRM
PumpCRM
Longlist
Longlist
iSmartRecruit
iSmartRecruit
Pricing Starts From

-

$59

Free Trial

Best For Small Recruitment Agencies, Recruitment Start-Ups, Solo Recruiters, Executive search & retained search firms, specialist and niche recruitment agencies Recruiters and staffing agencies Corporate HRs, Mass recruiters, Hiring managers, Employment and recruiting agencies, Executive search firms, Staffing firms, Small businesses and startups
Help Videos

New Release/Updates Monthly - Monthly
Trustpilot Score 0 0 4
Software Suggest Score 0 - 4.7
SaaSWorthy Score 0 - 4.6
Capterra - Ease of Use 0.0 4.9 4.5
Capterra - Customer Service 0.0 4.6 4.7
Capterra - Features 0.0 4.6 4.6
Capterra - Value for Money 0.0 5.0 4.6
Mobile Application

Capterra Rating
G2 Rating
-
PumpCRM

Pricing Starts From -

Free Trial:

Ease of Use: 0.0

Customer Service: 0.0

Features: 0.0

Value for Money: 0.0

Capterra Rating:

G2 Rating: -

Longlist

Pricing Starts From $59

Free Trial:

Ease of Use: 4.9

Customer Service: 4.6

Features: 4.6

Value for Money: 5.0

Capterra Rating:

G2 Rating:

iSmartRecruit

Pricing Starts From: Get Quote

Free Trial: Get a Trial

Ease of Use: 4.5

Customer Service: 4.7

Features: 4.6

Value for Money: 4.6

Capterra Rating:

G2 Rating:

Overview of PumpCRM

PumpCRM is a UK-built recruitment CRM and applicant tracking system that takes a different route to market than most ATS vendors: instead of a standalone cloud app, it is delivered as a Power App embedded inside Microsoft Dynamics 365 Sales Enterprise. It is developed by Colleague Software Ltd, a Norwich-based Microsoft ISV with roots going back to 2001 in recruitment systems, and is positioned as "Microsoft Preferred" recruitment software for agencies already running on Microsoft 365.

On the sourcing and workflow side, Pump covers the full desk from business development through placement - Lead-to-Opportunity-to-Requirement pipelines, CV parsing via Daxtra, Boolean and natural-language candidate search, job distribution through Broadbean or LogicMelon, and Application-to-Offer-to-Placement tracking. Four purpose-built workflow tracks - Executive Search, Statement of Works, Interim & Contract, and Talent-as-a-Service - reflect its focus on retained search, project-based and specialist staffing models rather than high-volume transactional recruiting.

Its standout features lean heavily on the Microsoft stack: Copilot in Dynamics 365 Sales and Copilot for Sales inside Outlook and Teams for call summaries and record insights, Teams Dialler with conversation intelligence, Power BI reporting, Power Automate workflow templates for generating CV packs and job adverts, and custom Copilot Studio agents. Compliance and contractor pay-and-bill are handled through an official API integration with RSM InTime.

Pump does not publish list pricing. Licensing is quoted per business on a monthly, annual, or three-year term and bundles the Pump Power App with a Microsoft Dynamics 365 Sales Enterprise Embed license, so total cost depends on user count and which additional Microsoft Business Applications a firm adds.

It is best suited to specialist, executive search, and project-based staffing agencies that are already invested in the Microsoft 365 ecosystem and want deep Dynamics 365 customisation rather than a lighter, self-contained ATS. Agencies that want a purpose-built recruitment CRM and ATS without taking on Microsoft Dynamics licensing and configuration overhead may want to evaluate alternatives such as iSmartRecruit alongside Pump before deciding.

pros

Pros

cons

Built on Microsoft Dynamics 365, providing enterprise-grade security and scalability.

cons

Combines Recruitment CRM and ATS in a single platform for managing clients, candidates, and vacancies.

cons

Deep integration with the Microsoft ecosystem (Outlook, Office 365, Teams, Power Platform).

cons

Highly customisable workflows, entities, and recruitment processes to suit agency requirements.

cons

Strong automation capabilities using Microsoft Power Automate and Dynamics workflows.

cons

Advanced reporting and dashboards through Power BI integration.

cons

Suitable for mid-sized and enterprise recruitment agencies with complex recruitment operations.

pros

Cons

cons

No publicly available pricing; requires contacting sales for a quotation.

cons

No free trial or free plan is publicly advertised.

cons

Microsoft Dynamics foundation may result in a steeper learning curve for new users unfamiliar with the Microsoft ecosystem.

cons

Best suited for agencies already invested in Microsoft products; may be excessive for very small recruitment firms.

cons

Implementation generally requires consultation and configuration rather than immediate self-service setup.

cons

Limited independent customer reviews compared with larger ATS vendors like Bullhorn, Recruit CRM, or Vincere, making peer feedback less readily availab.

Overview of Longlist

Longlist, launched in 2020 and based in San Francisco, California, is a cloud-based recruitment software platform aimed at boosting the efficiency of recruitment agencies and staffing firms. It provides a comprehensive set of integrated tools that simplify candidate sourcing, client engagement, and the entire recruitment process.

One of Longlist's key features is its sourcing extension, a browser tool that empowers recruiters to effortlessly source candidates from multiple platforms. This extension helps in retrieving contact details for potential candidates and clients, enabling personalised email outreach with automated follow-ups, ultimately driving higher engagement rates.

The platform boasts a full-featured Customer Relationship Management (CRM) system, complete with a visual job pipeline. This gives recruiters a clear picture of how each job is progressing. It makes managing relationships with candidates and clients much smoother, keeping recruitment tasks well-organized and efficient.

Longlist's Applicant Tracking System (ATS) makes it easier to promote jobs and attract candidates. It lets you post jobs to free job boards with just a single click. Plus, it helps you build custom career pages, which is great for strengthening your brand and gathering candidate information.

Longlist provides powerful analytics and reporting tools to help with decision-making based on data. These tools enable recruiters to track important metrics and create comprehensive reports on candidate engagement, team activity, and key accounts, which helps in continually improving recruitment strategies.

Longlist caters to recruitment agencies of all sizes, from new startups to well-established firms, across a wide range of sectors like technology, energy, manufacturing, retail, banking, healthcare, and oil & gas. With a user-friendly interface, features such as free data migration, and adherence to data privacy regulations like GDPR, it's a flexible solution for recruitment professionals looking to streamline their operations and drive growth.

pros

Pros

cons

User-friendly and intuitive, perfect for seamless recruitment.

cons

Ideal for small agencies, saving time, energy, and budget with a Mini CRM.

cons

Tracks candidates, jobs, and email campaigns efficiently.

cons

AI features, auto-reach-outs, and LinkedIn integration boost productivity.

cons

Simplifies engagement with candidate data and customizable email templates.

cons

Detailed reporting and organized data help hit targets and maintain pipelines.

cons

Chrome integration makes finding candidate details quick and easy.

cons

Affordable and feature-rich, outperforming other extensions.

pros

Cons

cons

Tabs opening in new windows could be improved for better usability.

cons

The starter price is high for beginners.

cons

A lite PC version would enhance accessibility.

cons

More tailoring options could improve workflow customization.

cons

While the UI is beginner-friendly, user experience can be refined.

cons

Future updates could focus on added convenience features.

cons

Overall, users are satisfied with minimal complaints.

Features Comparison

PumpCRM
PumpCRM
Longlist
Longlist
iSmartRecruit
iSmartRecruit
API
Activity Dashboard
Activity Tracking
Alerts/Notifications
Applicant Tracking
Application Management
Approval Workflow
Assessment Management
Billing & Invoicing
Boolean Search
Built-in ATS
CRM
Calendar Management
Campaign Analytics
Campaign Management
Candidate Management
Candidate Profiles
Candidate Sourcing
Candidate Tracking
Careers Page
Chatbot
Collaboration Tools
Commenting/Notes
Compliance Management
Compliance Tracking
Configurable Workflow
Contact Database
Content Management
Customisable Branding
Customisable Forms
Customisable Reports
Customisable Templates
Data Import/Export
Document Management
Electronic Signature
Email Management
Email Marketing
Email Templates
Employee Database
Employee Onboarding
Employee Referral Management
For Recruiting Agencies
For Small Businesses
For Staffing Agencies
Full Text Search
HR Management
Internal Chat Integration
Internal HR
Interview Management
Interview Scheduling
Job Application Management
Job Board Software
Job Management
Job Posting
Job Requisition
Job Tracking
Lead Management
Marketing Automation
Matching Engine
Mobile Access
Multi-Channel Marketing
Onboarding
Pipeline Management
Pipeline Reports
Question Library
Real-Time Analytics
Real-Time Reporting
Recruiting Firms
Recruitment Management
Reference Checking
Reminders
Reporting & Statistics
Reporting/Analytics
Resume Database
Resume Parsing
Resume Search
Resume Storage
SMS Messaging
Scoring
Search/Filter
Self Service Portal
Skills Assessment
Social Media Integration
Social Recruiting
Status Tracking
Tagging
Talent Acquisition
Talent Pool
Task Management
Temporary Staffing
Third-Party Integrations
Workflow Management

Find the perfect features for your hiring needs!

Why iSmartRecruit is Best?

For recruitment teams weighing up Pump and Longlist, iSmartRecruit offers a genuinely different angle: a combined ATS and Recruiting CRM built with AI Agents, generative AI and conversational AI running through sourcing, screening and candidate communication rather than sitting off to one side.

Where Pump leans on native depth of Microsoft Dynamics 365 integration for teams already inside that ecosystem and Longlist leans on fast, credit-based candidate and client contact discovery layered onto a lightweight CRM, iSmartRecruit brings customisable pipelines, multilingual candidate engagement across 14+ languages, and AI-based candidate matching into one platform. It's a practical alternative for agencies that don't want to choose between the strengths of Pump and Longlist. Try it free today.

Our Client Testimonial Speaks Louder Than Words!

Our Client Testimonial Speaks
Louder Than Words!

Our Client Testimonial Speaks Louder Than Words!

Conclusion

Pump and Longlist both serve recruitment teams well, but they suit different priorities. Pump is a stronger fit for teams that value native depth of Microsoft Dynamics 365 integration for teams already inside that ecosystem, while Longlist is better suited to teams that prioritise fast, credit-based candidate and client contact discovery layered onto a lightweight CRM.

If your priority is AI-driven automation across the full recruitment lifecycle, multilingual candidate engagement and a combined ATS-CRM platform, iSmartRecruit is worth comparing alongside Pump and Longlist before you decide. Book a free demo to see how it fits your hiring workflow.

Frequently Asked Questions

1. What is the main difference between Pump and Longlist?

Pump is a recruitment ATS and CRM built entirely on Microsoft Dynamics 365, while Longlist is a sourcing and outreach tool built around a Chrome extension and a lightweight mini-CRM.

2. How does Pump pricing compare to Longlist?

Pump runs £125 per user/month (annual, no free trial). Longlist runs from $59 per user/month. Exact costs vary by team size, so it's best to request a quote from either vendor.

3. Which platform offers stronger AI capabilities?

Pump offers Microsoft Copilot for Sales and AI meeting summaries via its Dynamics 365 foundation. Longlist offers AI-assisted candidate recommendations and auto-classification within its sourcing workflow. Neither goes as deep on AI automation as platforms built specifically around AI Agents and generative AI.

4. Who is Pump best suited for?

Pump is generally best suited to recruitment agencies already standardised on Microsoft 365 and Dynamics 365.

5. Who is Longlist best suited for?

Longlist is generally best suited to recruiters and agencies whose priority is sourcing, outreach and re-engagement rather than deep pipeline management.

6. What do users say about Pump and Longlist?

Feedback on Pump is well regarded by agencies already standardised on Microsoft 365. Feedback on Longlist is positive Capterra feedback describing it as more efficient than tools like Lusha.

7. Is iSmartRecruit a reasonable alternative to Pump and Longlist?

Yes. iSmartRecruit combines applicant tracking, Recruiting CRM, AI Agents, generative AI and multilingual candidate engagement in one platform, making it a practical alternative for teams comparing Pump and Longlist that want broader AI automation and flexible, quote-based pricing.

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