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PumpCRM is a UK-built recruitment CRM and applicant tracking system that takes a different route to market than most ATS vendors: instead of a standalone cloud app, it is delivered as a Power App embedded inside Microsoft Dynamics 365 Sales Enterprise. It is developed by Colleague Software Ltd, a Norwich-based Microsoft ISV with roots going back to 2001 in recruitment systems, and is positioned as "Microsoft Preferred" recruitment software for agencies already running on Microsoft 365.
On the sourcing and workflow side, Pump covers the full desk from business development through placement - Lead-to-Opportunity-to-Requirement pipelines, CV parsing via Daxtra, Boolean and natural-language candidate search, job distribution through Broadbean or LogicMelon, and Application-to-Offer-to-Placement tracking. Four purpose-built workflow tracks - Executive Search, Statement of Works, Interim & Contract, and Talent-as-a-Service - reflect its focus on retained search, project-based and specialist staffing models rather than high-volume transactional recruiting.
Its standout features lean heavily on the Microsoft stack: Copilot in Dynamics 365 Sales and Copilot for Sales inside Outlook and Teams for call summaries and record insights, Teams Dialler with conversation intelligence, Power BI reporting, Power Automate workflow templates for generating CV packs and job adverts, and custom Copilot Studio agents. Compliance and contractor pay-and-bill are handled through an official API integration with RSM InTime.
Pump does not publish list pricing. Licensing is quoted per business on a monthly, annual, or three-year term and bundles the Pump Power App with a Microsoft Dynamics 365 Sales Enterprise Embed license, so total cost depends on user count and which additional Microsoft Business Applications a firm adds.
It is best suited to specialist, executive search, and project-based staffing agencies that are already invested in the Microsoft 365 ecosystem and want deep Dynamics 365 customisation rather than a lighter, self-contained ATS. Agencies that want a purpose-built recruitment CRM and ATS without taking on Microsoft Dynamics licensing and configuration overhead may want to evaluate alternatives such as iSmartRecruit alongside Pump before deciding.
| Supported Countries | United Kingdom |
|---|---|
| Languages Supported | English |
| On-premise/Self-Hosted Option | |
| Cloud Option | |
| Mobile Application | |
| New Release/Updates | Monthly |
| Support Hours | Business Hours |
| Live Support | |
| Chatbot Support | |
| Setup Support | |
| Training | |
| Dedicated Account Manager | |
| Help Center | |
| Help Videos | |
| Freemium | |
| Free Trial | |
| Open API | |
| Competitors | iSmartRecruit, Bullhorn, Recruit CRM, Zoho Recruit, CEIPAL ATS, JobDiva, Avionté, Crelate, PCRecruiter, Vincere, Manatal, Greenhouse, Lever, Workable, iCIMS, SmartRecruiters, JazzHR, Recruiterflow, Loxo, TrackerRMS, Top Echelon |
| Trust Pilot Score | 0 |
|---|---|
| SaaSWorthy Score | 0 |
| Software Suggest Score | 0 |
| Capterra - Ease of Use | 0.0 |
| Capterra - Customer Service | 0.0 |
| Capterra - Features | 0.0 |
| Capterra - Value for Money | 0.0 |
| Capterra Rating | |
| G2 Rating | - |

Built on Microsoft Dynamics 365, providing enterprise-grade security and scalability.
Combines Recruitment CRM and ATS in a single platform for managing clients, candidates, and vacancies.
Deep integration with the Microsoft ecosystem (Outlook, Office 365, Teams, Power Platform).
Highly customisable workflows, entities, and recruitment processes to suit agency requirements.
Strong automation capabilities using Microsoft Power Automate and Dynamics workflows.
Advanced reporting and dashboards through Power BI integration.
Suitable for mid-sized and enterprise recruitment agencies with complex recruitment operations.

No publicly available pricing; requires contacting sales for a quotation.
No free trial or free plan is publicly advertised.
Microsoft Dynamics foundation may result in a steeper learning curve for new users unfamiliar with the Microsoft ecosystem.
Best suited for agencies already invested in Microsoft products; may be excessive for very small recruitment firms.
Implementation generally requires consultation and configuration rather than immediate self-service setup.
Limited independent customer reviews compared with larger ATS vendors like Bullhorn, Recruit CRM, or Vincere, making peer feedback less readily availab.
| API | Access Controls/Permissions | Activity Dashboard | Activity Tracking | Ad hoc Reporting | Alerts/Notifications | Applicant Tracking | Application Management | Approval Process Control | Approval Workflow | Assignment Management | Billing & Invoicing | Boolean Search | Budgeting/Forecasting | Built-in ATS | CRM | CRM Integration | Calendar Management | Calendar Sync | Calendar/Reminder System | Call Logging | Campaign Analytics | Campaign Management | Candidate Management | Candidate Profiles | Candidate Sourcing | Candidate Tracking | Chatbot | Client Management | Collaboration Tools | Commenting/Notes | Communication Management | Compliance Management | Compliance Tracking | Configurable Workflow | Contact Database | Contact Management | Content Management | Contract/License Management | Customer Database | Customer Segmentation | Customisable Branding | Customisable Forms | Customisable Reports | Customisable Templates | Customisable Fields | Dashboard | Dashboard Creation | Data Connectors | Data Import/Export | Data Storage Management | Data Synchronisation | Data Visualisation | Document Management | Document Storage | Document Templates | Drag & Drop | Electronic Signature | Email Alerts | Email Management | Email Marketing | Email Templates | Email Tracking | Event Triggered Actions | Feedback Management | File Management | File Sharing | For Cloud | For Recruiting Agencies | For Staffing Agencies | Forecasting | Full Text Search | Graphical Data Presentation | Interaction Tracking | Internal Chat Integration | Interview Management | Interview Scheduling | Job Application Management | Job Management | Job Posting | Job Requisition | Job Search/Filter | Job Tracking | KPI Monitoring | Kanban Board | Lead Capture | Lead Management | Lead Nurturing | Lead Qualification | Lead Scoring | Lead Segmentation | Marketing Automation | Match & Merge | Matching Engine | Mobile Access | Mobile App | Mobile Dashboards | Multi-Channel Marketing | Multi-Currency | Multi-Language | Multiple Data Sources | Onboarding | Opportunity Management | Payroll Management | Payroll Reporting | Performance Metrics | Pipeline Management | Pipeline Reports | Private Dashboards | Process/Workflow Automation | Product Catalogue | Prospecting Tools | Real-Time Analytics | Real-Time Data | Real-Time Notifications | Real-Time Reporting | Recruiting Firms | Recruitment Management | Reminders | Reporting & Statistics | Reporting/Analytics | Resume Database | Resume Parsing | Resume Search | Resume Storage | Role-Based Permissions | SMS Messaging | SSL Security | Sales Activity Management | Sales Forecasting | Sales Pipeline Management | Sales Reports | Sales Trend Analysis | Scoring | Search/Filter | Secure Data Storage | Segmentation | Self Service Portal | Shared Contacts | Single Sign On | Social Media Integration | Social Recruiting | Source Tracking | Statistical Analysis | Status Tracking | Tagging | Talent Acquisition | Talent Pool | Task Management | Task Progress Tracking | Tax Compliance | Template Management | Temporary Staffing | Territory Management | Third-Party Integrations | Trend Analysis | User Management | Visual Analytics | Web Forms | Workflow Management |
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| Pricing Starts From |
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| Ease of Use | 4.5 | 0.0 |
| Customer Service | 4.7 | 0.0 |
| Features | 4.6 | 0.0 |
| Value for Money | 4.6 | 0.0 |
| Capterra Rating | ||
| G2 Rating |
🚀 Want to experience the difference?
Pump is a recruitment CRM and ATS, built on Microsoft Dynamics 365 Sales Enterprise, used by executive search, retained, contract and project-based staffing agencies to manage business development, candidate sourcing, compliance and placements in one system. Firms wanting a purpose-built ATS/CRM without a Dynamics 365 dependency can also compare it against iSmartRecruit.
Pump does not publish list pricing; licensing is quoted per business on a monthly, annual, or three-year term and bundles the Pump Power App with a Microsoft Dynamics 365 Sales Enterprise Embed license. Buyers who prefer transparent, tiered pricing may want to request a quote from iSmartRecruit for comparison.
No self-serve free trial is advertised on Pump's website; access is via a discovery call and demo with the vendor. Tools like iSmartRecruit offer a free trial for agencies that want to test-drive an ATS before committing.
Pump is cloud-only, hosted on Microsoft Azure and the Dataverse, with no on-premise or self-hosted deployment option. This mirrors the fully cloud-based model used by most modern ATS platforms, including iSmartRecruit.
Pump integrates with Daxtra (CV parsing and conversational search), Broadbean and LogicMelon (job distribution), LinkedIn Sales Navigator, RSM InTime (pay and bill), and the broader Microsoft 365 and Power Platform ecosystem via 300+ Power Automate connectors. Agencies wanting broader out-of-the-box job board and HR-tech integrations outside the Microsoft ecosystem may also want to review iSmartRecruit's integration marketplace.
Pump primarily serves specialist, executive search and project-based recruitment agencies in the UK that are already using Microsoft 365 and want their ATS/CRM natively embedded in Dynamics 365. Agencies outside the Microsoft ecosystem, or those wanting a lighter-weight, faster-to-deploy ATS, may find iSmartRecruit a more directly comparable alternative to shortlist.
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