Candidate Relationship Management (CRM)

A CRM system helps recruiters nurture talent pipelines by managing candidate communication, segmenting contacts, personalising outreach, tracking engagement, and automating follow-ups. The recruiting sector utilises CRM software to foster strong relationships with clients as well as job seekers. Candidate Relationship Management (CRM) is a recruitment strategy and supporting technology used to build and maintain relationships with current and potential candidates over time.

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