The Business Development Manager will identify and pursue commercial opportunities, develop strategic client relationships and drive sustainable revenue growth. Reporting to the Head of Sales, the post requires a proactive approach, excellent communication skills and the ability to manage complex negotiations across multiple sectors.
This job description outlines the core responsibilities, profile and qualifications required for a Business Development Manager. It is designed to help HR professionals, recruiters and agencies attract top candidates who can deliver measurable commercial results and long-term client value.
Business Development Manager Job Profile
The Business Development Manager is responsible for creating and executing growth strategies that expand market share and increase revenue. This role balances strategic thinking with hands-on sales activity and client management.
Successful candidates will combine sector knowledge, persuasive communication and analytical ability to develop proposals, close agreements, and nurture long term partnerships.
Business Development Manager Job Description
The Business Development Manager will research market opportunities and develop tailored plans to enter new sectors or regions. You will cultivate leads, qualify prospects and manage a sales pipeline to achieve quarterly and annual targets. Close collaboration with marketing, product and delivery teams is essential to ensure offerings meet client needs and competitive expectations.
Key tasks include preparing commercial proposals, presenting to senior stakeholders, negotiating terms and securing contracts. The role demands regular travel to client sites, attendance at industry events and active participation in tender and bid processes. You will monitor competitor activity and market trends to refine sales tactics and inform senior management of strategic risks and opportunities.
Continuous improvement and reporting are central to the position. The Business Development Manager will maintain accurate CRM records, produce sales forecasts and performance reports, and contribute to the development of pricing models and promotional campaigns.
Business Development Manager Duties and Responsibilities
- Identify and pursue new business opportunities across defined territories and sectors
- Develop and maintain strong relationships with clients, partners and stakeholders
- Manage the full sales cycle from lead generation to contract signature
- Prepare compelling proposals, presentations and commercial offers
- Negotiate commercial terms and close deals in line with company policy
- Collaborate with marketing and product teams to align propositions with market demand
- Maintain CRM records, pipeline reports and accurate sales forecasts
- Attend industry events, conferences and client meetings to raise brand awareness
- Analyse competitor activity and market trends to refine strategy
- Support tender responses and bid documentation as required
Business Development Manager Requirements and Qualifications
- Proven experience in business development or sales, ideally within a B2B environment
- Strong record of meeting or exceeding sales targets and closing complex deals
- Excellent communication, presentation and negotiation skills
- Sound commercial acumen and ability to build business cases
- Experience using CRM systems and producing sales reports
- Degree in business, marketing or a related discipline preferred or equivalent experience
- Self-motivated with a proactive approach to lead generation and pipeline management
- Ability to travel as required and represent the organisation professionally
- Full UK driving licence and valid right to work in the UK
