This job description outlines the key responsibilities and requirements for a Content Marketing Manager. We're seeking a highly creative and data-driven individual to lead our content strategy and execution.
Content Marketing Manager Job Profile
The Content Marketing Manager will be responsible for developing and implementing a comprehensive content strategy that aligns with the company's overall marketing objectives. This role requires a strong understanding of content marketing best practices, SEO principles, and social media engagement.
The successful candidate will be a strategic thinker with excellent communication and leadership skills. They will work closely with various teams to ensure consistent brand messaging and high-quality content creation.
Content Marketing Manager Job Description
As Content Marketing Manager, you will be the driving force behind our content strategy, overseeing all aspects from ideation and planning to execution and analysis. You'll be a key player in shaping our brand narrative and driving audience engagement across various platforms. You'll need to be highly organised, able to manage multiple projects simultaneously, and possess a keen eye for detail.
You'll be responsible for developing and managing the content calendar, collaborating with writers, designers, and other stakeholders to ensure timely delivery of high-quality content. A data-driven approach is crucial; you'll track key performance indicators (KPIs) to measure the effectiveness of our content and make data-informed decisions to optimise our strategy.
This is a highly visible role requiring strong leadership qualities and the ability to influence decision-making at all levels of the organisation. You will be expected to present your findings and recommendations to senior management, justifying your strategies with compelling data and insights.
Content Marketing Manager Duties and Responsibilities
- Develop and implement a comprehensive content marketing strategy aligned with business objectives.
- Manage the content calendar, ensuring timely and consistent content publication.
- Collaborate with writers, designers, and other stakeholders to create high-quality content.
- Conduct keyword research and competitor analysis to inform content strategy.
- Optimise content for search engines (SEO) and social media.
- Track and analyse content performance, identifying areas for improvement.
- Manage the content budget and resources effectively.
- Stay up-to-date with the latest content marketing trends and best practices.
- Present regular reports on content performance to senior management.
- Lead and mentor junior team members.
Content Marketing Manager Requirements and Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- 5+ years of experience in content marketing, with a proven track record of success.
- Strong understanding of SEO principles and best practices.
- Experience with various content formats, including blog posts, articles, social media content, email marketing, and video.
- Proficiency in content management systems (CMS) such as WordPress.
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving skills.
- Experience with marketing analytics tools (e.g., Google Analytics).
- Experience managing budgets and resources.
- Leadership skills and the ability to mentor junior team members.
- Experience working with content creation tools.
