This job description outlines the key responsibilities and requirements for an E-commerce Manager role. We are seeking a highly motivated and experienced individual to lead and develop our online sales strategies.
E-commerce Manager Job Profile
The E-commerce Manager will be responsible for the overall performance and growth of our online business. This includes developing and implementing strategies to increase sales, improve customer experience, and enhance brand presence online. The role requires a strong understanding of digital marketing, e-commerce platforms, and data analysis.
This is a senior position requiring strategic thinking and leadership skills. The successful candidate will be a key member of the management team, contributing to the overall success of the company.
E-commerce Manager Job Description
As E-commerce Manager, you will play a pivotal role in shaping our online presence and driving revenue growth. You will be responsible for managing all aspects of our e-commerce operations, from website development and marketing to customer service and order fulfilment. This is a demanding but rewarding role offering significant opportunities for professional development and career advancement.
You will work closely with various teams across the organisation, including marketing, sales, and customer service, to ensure a seamless and efficient online shopping experience for our customers. This role demands a highly organised and results-oriented individual with excellent communication and leadership skills.
You will be expected to constantly monitor industry trends and best practices to ensure our online business remains competitive and innovative. A data-driven approach is essential, as you will use analytics to inform decision-making and optimise our online strategies.
E-commerce Manager Duties and Responsibilities
Platform Management and Optimisation
- Oversee day-to-day operations of e-commerce platforms, including website functionality and performance
- Manage product catalogue updates, inventory synchronisation, and pricing strategies
- Optimise website user experience, navigation, and conversion funnel performance
- Coordinate with IT and development teams on platform upgrades and technical implementations
- Ensure website compliance with security standards and accessibility requirements
Digital Marketing and Growth Strategy
- Develop and execute comprehensive e-commerce marketing strategies across multiple channels
- Manage paid advertising campaigns, including Google Ads, Facebook Ads, and marketplace advertising
- Implement SEO strategies to improve organic search rankings and traffic
- Coordinate email marketing campaigns and customer retention programs
- Analyse competitor strategies and market trends to identify growth opportunities
Analytics and Performance Optimisation
- Monitor and analyse key e-commerce metrics, including conversion rates, average order value, and customer lifetime value
- Generate detailed performance reports and insights forthe leadership team
- Conduct A/B tests on product pages, checkout processes, and marketing campaigns
- Track inventory turnover rates and optimise product assortment strategies
- Implement data-driven pricing strategies to maximise profitability
Cross-functional Collaboration
- Work closely with marketing, supply chain, and customer service teams
- Coordinate product launches and promotional campaigns with relevant stakeholders
- Manage relationships with third-party vendors, agencies, and technology partners
- Collaborate with design teams on website improvements and user experience enhancements
- Support the customer service team with e-commerce-related inquiries and issues
E-commerce Manager Requirements and Qualifications
- Bachelor's degree in business administration, marketing, or a related field.
- Minimum 5 years of experience in e-commerce management, ideally within a B2C environment.
- Proven track record of achieving significant sales growth and improving online performance.
- Strong understanding of digital marketing principles and best practices.
- Experience with various e-commerce platforms (e.g., Shopify, Magento).
- Excellent analytical skills and experience using data analytics tools (e.g., Google Analytics).
- Proficient in using Microsoft Office Suite and other relevant software.
- Strong leadership and team management skills.
- Excellent communication, interpersonal, and presentation skills.
- Ability to work independently and as part of a team.
- A proactive and results-oriented approach.
- Strong problem-solving and decision-making skills.
