An experienced Learning Experience Designer (LXD) creates learner-centred programmes that blend digital and classroom methods. This role requires pedagogical rigour, proficiency with authoring tools and strong stakeholder engagement to deliver measurable learning outcomes. The role suits candidates who combine creative instructional design with evaluation and continuous improvement.
The Learning Experience Designer shapes effective, engaging and accessible learning solutions for employees and customers. They work across learning technology, content and facilitation to improve skill acquisition and performance.
Learning Experience Designer Job Profile
The Learning Experience Designer develops learner-centred curricula and experiences, using evidence-based pedagogy and usability principles. They partner with subject matter experts to define learning objectives and success metrics.
Reporting to the Head of Learning, the LXD leads design projects from analysis through to evaluation, balancing commercial priorities with learner needs and accessibility standards.
Learning Experience Designer Job Description
The Learning Experience Designer analyses training needs and translates them into coherent learning journeys. They design blended solutions that may include eLearning modules, virtual instructor-led sessions, in-person workshops and microlearning assets. Using storyboards and prototypes, they iterate with stakeholders and test with pilot cohorts to refine content and interaction.
They author content in industry tools, oversee multimedia production, and ensure consistency with brand and learning frameworks. The role includes creating assessments, learning pathways and resources that support transfer of learning into the workplace. The LXD also defines evaluation frameworks, gathers learner data and uses learning analytics to measure impact and inform continuous improvement.
Collaboration is central: the LXD liaises with HR, operations, subject matter experts and external partners. They manage project timelines, maintain version control for learning materials and advise on governance, accessibility and compliance requirements for learning programmes.
Learning Experience Designer Duties and Responsibilities
- Conduct training needs analysis and map competency gaps to learning objectives
- Design blended learning journeys incorporating eLearning, workshops and microlearning
- Create detailed storyboards, scripts and prototypes for digital learning
- Author and publish learning materials using tools such as Articulate, Captivate or Rise
- Develop assessments, quizzes and practical activities to evaluate learning
- Manage multimedia production and partner with designers, videographers and voice talent
- Implement accessibility and inclusive design principles across learning assets
- Use learning analytics and feedback to measure effectiveness and refine programmes
- Facilitate train-the-trainer sessions and guide facilitators
- Maintain learning content lifecycle, version control and compliance documentation
Learning Experience Designer Requirements and Qualifications
- Bachelor's degree in Education, Instructional Design, Learning Technology or related field; postgraduate qualification desirable
- Proven experience designing blended learning in a corporate or learning provider environment
- Proficiency with authoring tools (Articulate 360, Adobe Captivate, Rise) and familiarity with LMS platforms
- Strong understanding of adult learning principles, instructional design models and assessment methods
- Experience in analysing learner data and applying learning analytics to demonstrate impact
- Excellent written and verbal communication skills; ability to produce clear storyboards and learner guides
- Project management skills with the ability to manage multiple projects and deadlines
- Knowledge of accessibility standards and inclusive design best practices
- Creative problem solving, attention to detail and stakeholder management experience
- Portfolio demonstrating examples of learning design, storyboards, and evaluation outcomes
