A proactive Marketing Executive who can design and deliver campaigns across digital and offline channels is required. The role suits a candidate who is analytical, creative and comfortable working with cross-functional teams to grow brand presence and generate leads. The post will report to the Head of Marketing and contribute to campaign planning, execution and performance analysis.
This job description outlines the core responsibilities, duties and qualifications expected of a Marketing Executive. It is designed as a template for HR professionals and recruitment agencies to attract high-calibre candidates.
Marketing Executive Job Profile
The Marketing Executive will support the marketing function by executing campaigns, managing social and digital channels and producing marketing materials. They will work closely with sales and product teams to ensure messaging is consistent and performance targets are met.
This role requires a balance of creative flair and analytical rigour. The Marketing Executive will monitor campaign results, optimise activity and report on key metrics to drive continuous improvement.
Marketing Executive Job Description
The Marketing Executive is responsible for planning and implementing marketing campaigns across paid, owned and earned channels. Typical duties include creating content for social media, email and web, coordinating events or webinars and managing third-party suppliers such as designers and agencies. They will ensure all collateral meets brand guidelines and is delivered on time and on budget.
In addition to campaign delivery, the Marketing Executive will analyse performance data to provide actionable insights. They will use tools such as Google Analytics, email marketing platforms and CRM systems to track conversion funnels, report on ROI and recommend optimisation. Close collaboration with the sales team is essential to support lead generation and nurture activity.
The role also includes market research, competitor analysis and supporting product launches. The successful candidate will be adaptable, organised and able to prioritise competing tasks in a fast-paced environment.
Marketing Executive Duties and Responsibilities
- Plan, execute and optimise multi-channel marketing campaigns to achieve KPIs
- Create engaging content for social media, email newsletters, websites and blogs
- Manage social media channels and community interactions
- Coordinate with external agencies, designers and printers to produce marketing collateral
- Maintain brand consistency across all communications and materials
- Monitor campaign performance using analytics tools and prepare regular reports
- Support lead generation activities and track leads through the CRM
- Assist with event planning, virtual webinars and trade shows
- Conduct market research and competitor analysis to identify opportunities
- Support product launches with go-to-market plans and promotional assets
Marketing Executive Requirements and Qualifications
- Degree in Marketing, Business, Communications or related discipline, or equivalent experience
- 1-3 years of experience in a marketing role, preferably with exposure to digital channels
- Practical knowledge of social media platforms, email marketing and CMS systems
- Familiarity with analytics tools such as Google Analytics and basic reporting
- Excellent written and verbal communication skills and strong attention to detail
- Creative mindset with the ability to produce compelling content and visuals
- Ability to manage multiple projects and meet deadlines in a busy environment
- Experience with CRM systems and lead nurturing is desirable
- Strong team player who can collaborate across sales, product and external partners
- Proactive approach to problem solving and a willingness to learn and adapt
