This brief outlines the core purpose and expectations for a Pricing Analyst role. It highlights the analytical focus, commercial interface, and the impact on margin and revenue. Ideal for HR, recruiters and agencies seeking a structured JD to attract top candidates.
A Pricing Analyst is responsible for supporting pricing strategy and execution by analysing market data, modelling price scenarios and producing actionable insights to drive profitable revenue growth.
Pricing Analyst Job Profile
The Pricing Analyst provides analytical support to commercial teams, ensuring prices reflect market dynamics and company objectives. This role combines quantitative rigour with commercial judgement to influence pricing decisions across product lines and channels.
Reporting to the Pricing Manager or Head of Commercial, the analyst collaborates with sales, finance and product teams to implement pricing initiatives and monitor their performance.
Pricing Analyst Job Description
The Pricing Analyst will develop and maintain pricing models, perform elasticity and margin analysis, and identify opportunities to optimise price and promotional mix. Using tools such as Excel, SQL and visualisation software, the analyst will translate complex datasets into recommendations for senior stakeholders.
Key responsibilities include producing regular price performance reports, supporting new product launches with price recommendations, and benchmarking against competitors to maintain commercial competitiveness. The role requires strong attention to detail, an ability to communicate findings clearly and the capacity to work across multiple projects concurrently.
The successful candidate will also assist in implementing dynamic pricing where applicable, contribute to forecasting and promote best practice pricing governance. They will be expected to challenge assumptions, validate hypotheses with robust analysis and help embed pricing discipline within the business.
Pricing Analyst Duties and Responsibilities
- Develop, maintain and enhance pricing models and dashboards to support decision making.
- Analyse sales, margin and customer data to identify pricing opportunities and risks.
- Conduct competitor and market benchmarking to inform price positioning.
- Support pricing strategy development for new product introductions and promotions.
- Run price elasticity and scenario analyses to forecast impact on volume and margin.
- Produce regular management reports and ad hoc insights for commercial and finance teams.
- Work with IT and data teams to improve data quality and reporting automation.
- Ensure pricing changes are implemented accurately and monitored for effectiveness.
- Provide training and guidance on pricing tools and processes to stakeholders.
- Contribute to cross-functional projects to deliver commercial improvements.
Pricing Analyst Requirements and Qualifications
- Bachelor's degree in Economics, Finance, Mathematics, Statistics, Business or related discipline.
- Proven experience in pricing analytics, commercial analysis or revenue management.
- Advanced Excel skills; experience with SQL, Python, R or similar is an advantage.
- Familiarity with BI tools such as Power BI, Tableau or Qlik for data visualisation.
- Strong numerical and analytical skills with a focus on accuracy and insight.
- Excellent communication and stakeholder management skills.
- Commercial awareness and the ability to balance short-term gains with long-term strategy.
- Problem-solving mindset and the ability to work independently and as part of a team.
- Prior experience in retail, FMCG, manufacturing or services is desirable.
- Degree-level qualifications or professional certifications in analytics are beneficial.
