An experienced Video Content Strategist shapes video programmes that increase brand awareness, engagement and conversions across social and web platforms. The role requires strategic thinking, hands-on production knowledge and strong analytical skills to measure performance and refine creative approaches.
This job description outlines the core responsibilities, required skills and hiring criteria for a Video Content Strategist. It is designed for HR teams and recruitment agencies seeking a candidate who combines creative vision with data-led optimisation.
Video Content Strategist Job Profile
The Video Content Strategist develops end-to-end video strategies aligned with marketing and business objectives. They oversee concepting, production and distribution to ensure content reaches the right audiences on the right channels.
Reporting to the Head of Content or Marketing Director, the role collaborates with creative teams, social managers and analytics specialists to deliver measurable results and continuous improvement.
Video Content Strategist Job Description
The Video Content Strategist leads the planning and execution of video content across platform ecosystems. They translate brand goals into content pillars, campaign calendars and creative briefs, while setting clear KPIs for reach, engagement and conversion. This role requires familiarity with short-form and long-form formats, livestreams and episodic series, and an ability to match tone and style to target audiences.
On a tactical level, the role manages production workflows including scripting, storyboarding, casting, shooting and post production. They either coordinate in-house teams or work with external agencies and freelancers, ensuring projects deliver on time and on budget. The strategist is expected to make editorial decisions that uphold brand guidelines and accessibility standards.
Data informs every decision. The Video Content Strategist analyses performance metrics, audience insights and A B test results to optimise creative assets and distribution. They recommend budget allocation across paid and organic channels, propose platform-specific optimisations and prepare regular performance reports for stakeholders. Continuous experimentation and a test-and-learn mindset are essential.
Video Content Strategist Duties and Responsibilities
- Develop and document a video content strategy aligned with brand and marketing objectives
- Create content calendars and campaign timelines for cross-platform distribution
- Lead creative concepting, scripting and storyboarding sessions
- Manage production logistics, schedules and vendor relationships
- Oversee post production, edit supervision and quality control
- Optimise videos for platform nuances including metadata, captions and thumbnails
- Implement A B tests and analyse results to refine creative and targeting
- Set and report on KPIs such as view-through rate, engagement and conversions
- Coordinate with social, SEO and paid media teams for distribution strategies
- Maintain brand consistency and ensure accessibility best practice
- Manage budgets and track spend across projects
- Mentor junior content creators and build cross-functional collaboration
Video Content Strategist Requirements and Qualifications
- Bachelor's degree in Media, Marketing, Communications or related field
- Proven experience (3+ years) in video strategy, production or content marketing
- Strong portfolio demonstrating successful video campaigns and measurable outcomes
- Proficiency with video editing tools such as Premiere Pro, Final Cut or DaVinci Resolve
- Familiarity with analytics platforms: Google Analytics, YouTube Studio and social insights
- Experience with paid video advertising and platform targeting
- Excellent storytelling, scripting and visual communication skills
- Solid project management skills and experience managing external suppliers
- Data literate with the ability to interpret metrics and present insights to stakeholders
- Strong interpersonal skills and the ability to work across creative and commercial teams
