There is no time like now to check the job description and determine the job posting level.
And, to know that, are you achieving the expectations from existing job postings? No? Then, start measuring the set goals and achieved goals via a job posting. Thus, we have brought this blog for you to know about job posting in detail, like what a job posting is and job posting best practices.
What is a Job Posting?
A job posting is a formal announcement by an employer to inform potential candidates about an open position within their organisation. It serves as the first point of contact between the company and job seekers, outlining the key details of the role. A typical job posting includes the job title, responsibilities, required qualifications, skills, location, and application instructions.
Job postings are crafted to attract the right talent and set expectations about the role and company culture. They are commonly shared on online job boards, career pages, and social media platforms. A well-written job posting not only informs but also engages qualified candidates and encourages them to apply.
What are the Types of Job Postings?
Yes, there are two types of job postings recruiters use in recruitment marketing. An employer can post a job ad in the following two ways.
1. Internal Job Posting
Internal job posting happens within the boundaries of an organisation. This means the employer of an organisation informs existing employees about the open position; thus, they can contribute by providing a reference. This is also known as an employee referral program.
While against it, they will get a special reward from the employer side. Most organisations adopt this strategy of job posting to save time, money and effort. 60% of jobs are found through networking - not online.
2. External Job Posting
Unlike an internal job posting, an external job posting is beyond organisational boundaries. To reach job posts to each individual, to each corner of the world, the employer uses various job boards, career sites and job aggregators.
This type of job posting is visible to everyone. Thus, candidates from different cities, states, and countries can apply for the position too.
How to Improve Your Job Postings?
In today's competitive recruiting market, your company seeks access to quality resumes to recruit the best talent. Since today's candidates have numerous options for job hunting, capturing their attention isn't simple.
Also, these days, we do not seem to make creative and effective job ads. Even if candidates seeking jobs see a job posting that suits their potential, they do not click on that job posting.
So it has become important to keep them there and persuade them to apply. So, do you think you are able to create a job posting that stands out?
Here are job posting improvement tips and job posting best practices.
1. Crafting Clear Searchable Job Titles
The very first thing to keep in mind while putting up a job posting is to give it a very clear and understandable title. If the job title does not make sense to the job seekers, they will simply scroll through it, even without clicking on it. So, using a commonly understood job title is preferable over a cool title.
2. Writing Engaging Job Descriptions
Now that you have a title for your job posting, it's time to write a creative, engaging, and attractive description. Make your description as fancy and appealing as possible because, at the end of the day, this is recruitment advertising. But don't stay away from reality, and even though a few of the details sound boring, it is important to include them.
3. Using Keywords Effectively
Another thing to consider while posting for a job is the keywords. The job description could be lengthy, and the job seeker might not read it through. So, by highlighting the keywords, the reader's focus is directed to them. This makes it easier for the job seeker, and also, the probability of them applying for the job increases.
4. Detailing Salary Information
Mostly, the very first information that a job seeker wants to know while applying for a job is the amount of salary they are going to earn if they get the job. So, posting the salary details can be beneficial as it decreases half the chase.
5. Highlight Your Employer Brand
Your job posting is an opportunity to showcase what makes your company unique. Briefly mention your mission, values, and what your team stands for. This helps candidates connect with your brand beyond just the role. A strong employer brand attracts applicants who are aligned with your workplace culture and vision.
6. Ensure your job ads use inclusive language
Avoid gendered terms, jargon, or biased language that could alienate diverse candidates. Use tools like Textio or Gender Decoder to make your posting more inclusive. Inclusive language ensures every qualified applicant feels welcomed and encouraged to apply. This can lead to a more diverse and innovative team.
7. Showcase Company Culture
Let candidates get a glimpse of life inside your organisation. Mention team values, work environment, collaboration style, or unique perks. Even a short cultural snapshot can make your job ad stand out. Candidates want more than a role; they want to know where they’ll belong.
8. Including Relevant Images
Adding an image to the job posting adds to its appeal and keeps the job seeker's attention on the details of the post. This image could be about the company's statistics, work details, job hours, employee benefits, and much more.
9. Eliminating Login Requirements
One tedious task that stops people from applying for jobs is making an account and going through the login process. So, it is recommended that job seekers do not go through the login process before applying for the job. If you want to actively communicate with the applicant, you can log in at the end of the application.
10. Streamlining Mobile Applications
Today, the world operates from the palm of its hands via mobile phones, and often, recruiters or companies forget to consider that factor. So, ensure that your job posting ads are mobile-friendly and that every feature is supported on all mobile phones.
How to Do Job Postings on Job Boards or Other Platforms?
Posting your job openings effectively helps you attract better candidates faster. Here’s a simple step-by-step guide to help you post jobs on the right platforms.
1. Choose the Right Job Board
Start by selecting platforms that match your hiring needs. Use general sites like LinkedIn, Indeed, and Google for Jobs for most roles. For niche positions, consider job boards like AngelList, We Work Remotely, or TechCareers.
2. Create an Employer Account
Sign up as an employer or recruiter. Fill out your company profile with a logo, description, website, and contact details.
3. Write a Clear Job Description
Craft a job ad with a specific job title, short summary, responsibilities, qualifications, and company culture. Use bullet points and keywords to improve visibility.
4. Choose Between Free and Paid Listings
Free listings work for basic visibility. Paid or sponsored posts offer higher placement and reach, ideal when hiring urgently or in competitive industries.
5. Review and Publish the Job
Check for clarity, spelling, salary info (if available), and application links. Make sure your call-to-action is clear (e.g., “Apply Now”).
6. Share on Multiple Channels
Promote your job ad on your careers page, social media, and through employee referrals to expand reach.
7. Monitor and Optimise
Track performance metrics like views and applications. Update job titles or boost listings if you’re not getting the results you want.
How Can You Boost Job Postings in Search Using SEO?
To make your job postings more discoverable, incorporating SEO (Search Engine Optimisation) is essential. Just like optimising your website helps it rank on Google, applying the same principles to your job ads ensures they appear in relevant candidate searches. Here’s how to do it effectively:
1. Use the Right Keywords
Think like your target candidates. Include job-specific terms, relevant skills, and common industry phrases they’re likely to search. Integrate keywords naturally into the job title, summary, and responsibilities.
2. Optimise the Job Title
Stick to clear, standard job titles that align with search trends (e.g. “Software Engineer” instead of “Tech Rockstar”). This helps both candidates and search engines understand the role quickly.
3. Don’t Skip the Meta Description
If the platform allows it, write a concise and compelling meta description. This short snippet appears in search results and can significantly improve click-through rates.
4. Consistency Across Platforms
Keep your job title, description, and requirements consistent across all job boards, your careers page, and social media. Consistency reinforces content authority and boosts SEO relevance.
By integrating these SEO strategies into your job postings, you’ll improve their visibility and attract more and more qualified applicants. It’s about being seen in the right searches and standing out in the vast online job market.
Conclusion
By implementing these expert tips, you'll transform your job postings into compelling invitations that engage candidates and showcase your company's unique culture.
Remember, the key is to be clear, inclusive, and authentic. Each job posting is an opportunity to tell your company's story and connect with individuals who can contribute to your success. By putting in the effort to create exceptional job postings, you're investing in the future of your team and your business.
One more thing: you can superfast your job posting; how? by using iSmartRecruit. Through our recruitment software, you can easily post job descriptions on different job portals. So, don't waste your time on manual work.
So, are you ready to elevate your hiring game? Start with your next job posting. Make it engaging, make it inclusive, and make it a true reflection of your company's spirit. Go ahead; your ideal hire could be just a job posting away.
Frequently Asked Questions (FAQs)
1. How do I write a clear and compelling job posting?
Use clear, concise language to make the listing easy to read. Highlight the role’s key responsibilities, perks, and a glimpse of your company culture to grab candidates’ attention.
2. How can I attract more qualified candidates with my job advertisement?
Showcase what makes the role and your company appealing to top talent. Emphasise unique perks, growth opportunities, and your company culture to pique interest, and share the posting on professional networks to reach a wider pool of qualified candidates.
3. Should I include a salary range and benefits in the job posting?
Yes, being transparent about compensation and benefits is highly recommended. Including a salary range builds trust and tends to attract more serious, qualified applicants to your posting.
4. How can I increase the visibility of my job posting?
Promote the listing across multiple job boards and social media to broaden its reach. Also, optimise the job title and description with relevant keywords (used naturally) so search engines rank it higher, helping more candidates find your ad.
5. What is the ideal length for a job posting?
Aim for roughly 300–800 words for the main job description. This range is concise enough to hold candidates’ attention while still providing all essential details about the role.
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