Culture & Branding | 5 Min Read

How to Write an Effective Job Postings? [10 Job Posting Tips]

author Written by Amit Ghodasara

How to Write an Effective Job Postings? [10 Job Posting Tips]

There is no time like now to check the job description and determine the job posting level. And, to know that, are you achieving the expectations from existing job postings? No? Then start measuring the set goals and achieved goals via a job posting. Thus, we have brought this blog for you to know about job posting in detail like, what is a job posting and job posting best practices.  

What is Job Posting?

Before reach to the different job posting tips and definition, let's know the other different name of a job posting that is widely known as:

Other names of job posting:

  • Job ad

  • Job advertisement 

  • Job vacancy

  • Employment advertisement

  • Hiring ad

  • Recruitment

The word job posting has more than 45 synonyms, hence above are the few words that will give an insight into exactly what blog is all about.

Job Posting Definition

A job posting is an online and offline advertisement about the open job position. 

The primary aim of job posting is to inform candidates about the vacancies with all the details and attract an extensive number of applicants.

For job posting, many organizations depend on a third-party service like staffing agencies. While other organizations, even employment staffing agencies use new recruiting technology such as an applicant tracking system and recruiting software.

What are the Types of Job Posting?

Yes, there are types of job posting. Basically, an employer can post a job ad in two ways. 1) Internal job posting and 2) External job posting

1) Internal job posting

Internal job posting happens within the boundary of an organization. And this means the employer of an organization informs existing employees about the open position; thus, they can contribute by providing a reference. This is also know as employee referral program.

While against it, they will get a special reward from the employer side. Most of the organization adopt this strategy of the job posting to save their time, many and efforts.

60 percent of jobs are found through networking — not online. (Source:- the balance career)

2) External job posting

Unlike an internal job posting, the external job posting is beyond the organizational boundaries. To reach job posts to each individual, to each corner of the world, the employer uses various job boards, career sites and job aggregators.

This type of job posting is visible for everyone to anyone. Thus, candidates from different cities, states, and countries can apply for the position too.


What is a Difference Between Job Posting and Job Description?

People get confused between these two words: job posting and job description. And that is quite normal.

But the truth is they both are distinct from each other. Not wholly but practically.

Job description

A job description is an internal draft that is prepared by the human resource department by knowing each aspect of open position. This document can only be viewed by the internal staff of the organization. It is always written in the formal tone.

Job posting

A job posting is an external ad published by the employer on various platforms in order to attract the top talnet. Advertisement written in an engaging and attracting tone. This advertisement not only includes all details about the position but also includes crucial things about company culture.

How to Write an Effective Job Posting?

In today's competitive recruiting market, your company wants access to quality resumes recruiting the best talent for the company. Since today's candidates have lots of choices for locating, obtaining their attention isn't simple. 

Also, these days we do not seem to make creative and effective job ads. Even if candidates seeking jobs see a job posting of their potential, they do not click on that job posting. 

So it has become important to keep them there and persuade them to apply. So, do you think you are able to create a job posting that stands out?

Here are 10 job posting tips and job posting best practices

Tip #1: Clear job title

The very first thing to keep in mind while putting up a job posting is to give it a very clear and understandable title. If the job title does not make sense to the job seekers, they will simply scroll through even without clicking on it. So, using a commonly understood job title is preferable over a title that sounds cool.

Tip #2: Engaging description

Now that you have a title for your job posting, it's time to write a creative, engaging, and attractive description. Make your description as fancy and appealing as possible because, at the end of the day, this is an advertisement for the job. But don't stay away from reality and even though few of the details sound boring, it is important to include them.

Tip #3: Bold keywords

Another thing to consider while posting for a job is the keywords. The job description could turn out to be lengthy and the job seeker might not read it through. So, by highlighting the keywords, the focus of the reader directly goes on it. This makes it easier for the job seeker and also the probability of them applying for the job increases.

Tip #4: Salary details

Mostly, the very first information that a job seeker wants to know while applying for the job is the amount of salary they are going to earn if they get the job. So, posting the salary details can be beneficial as it decreases half the chase.

Tip #5: Contact details

Sometimes the job seekers want to contact the company directly due to some query or any other reason but they are unable to as there are no contact details to directly reach the company. So, make sure to add your contact details in the job description.

Tip #6: Selling trick

The best way to sell a job posting is to sell it like you are selling any other product on a phone call or in person. This makes your job posting more understandable and approachable. The corporate terminologies will wind up the job seekers, so the trick is to tell a story instead of just putting out a piece of set-out information.

Tip #7: Adding image

Adding an image to the job posting adds to its appeal and keeps the jobseeker's attention on the details of the post. This image could be about the company's statics, work details, job hours, employee benefit, and much more.

Tip #8: Job posting video

It has been proven that visuals hold more attention and are more appealing as compared to a simple test. So, the best way to put up a job posting is via a video. It is seen that a video job posting has been seen more than regular job postings and has also got more responses.

Tip #9: Avoid login

One tedious task that stops people from applying for the job is making an account and going through the login process. So, it is recommended not to ask the jobseekers to go through the log-in before they apply for the job. If you want to actively communicate with the applicant, you can put the log-in at the end of the application.

Tip #10: Mobile friendly

Today, the world operates from the palm of their hands via mobile phones and often the recruiters or the companies forget to take that factor into consideration. So, make sure that your job posting website is mobile friendly, and every feature is supported on all kinds of mobile phones.

How to Post a Job on Indeed?

Do you know? There are 100 million job resumes on Indeed, while 9.8 new jobs are added per second. Furthermore, 16 million job postings and 10 million company reviews. Thus, these facts show why Indeed is one of the most popular and frequently using job boards.

Here are the steps to advertise the job on Indeed:

  • Go to the employer home page at the site of Indeed.

  • Sign up the employer account.

  • Go to the job detail tab.

  • Enter the job description while promoting.

To know the detailed process about the job posting on Indeed click here

Final Thought about Effective Job Postings

And here are ten job posting tips that help you to improve the job posting process. To attract the most qualified candidate and to avoid the bad hires, the posting and creation are essential.

Now that you have learned about these simple ways to make a better job posting, we hope you find the best candidates for the job. Best of Luck!   

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