What is Recruitment Marketing? - Complete Guide
Recruitment marketing refers to all of those techniques hiring professionals implement to source, attract, engage, and nurture can...
The recruitment industry has grown immensely due to the rapid growth of technology. Many online tools are available in the market nowadays. This online software or system is helping recruiters and staffing agencies to enhance the hiring process and make it efficient. Tools like Applicant Tracking System are a lifesaver for mass recruiters and hiring teams. ATS is making hiring automatic by eliminating manual tasks from the recruitment cycle. Now, you must be thinking about what ATS is and how it is helping recruiters and HRs in recruiting. Let’s understand.
An Application Tracking System is a system that allows recruiters and hiring managers to manage the end-to-end process of candidate applications without adding any confusion.
This software is specially made for the recruiting process. The Applicant Tracking Software makes recruiters' work easier and quicker with a high accuracy rate due to automation and AI-based features. Consequently, help recruiters to achieve recruitment goals.
Consequently, approximately 94% of professional recruiters and hiring managers stated that recruiting software or Online Talent Acquisition System positively impacts their business and hiring process.
The utilisation of recruitment tracking software is escalating too fast due to its paramount features and attributes that ease the activities of the recruiter and hiring manager. Approximately 75% of recruiters and hiring managers use the best Applicant Tracking Software for their daily activities.
Generally, all arriving applications go through the recruitment workflow that contains many stages, as given below.
1. In the SCREENING stage, Preliminary research has been done, including phone screening and pre-screening questions.
2. The second stage is SUBMISSION, where the recruiter sends the applications to the hiring manager for further review.
3. In the interview stage, the hiring manager conducts various phases for an interview of the applicant.
4. In The Offer stage, the hiring manager offers the employment opportunity to the applicant.
5. HIRING & JOINING, where candidates accept the opportunity and show a willingness to join the organisation.
6. ONBOARDING, Where initial joining formalities will take place.
The Applicant Tracking System is referred to by a variety of terms. Below are a few of them.
The level of competition for the right talent is amplifying, and it's become increasingly complex and difficult for recruiters to find the best match talent for the organisation. Moreover, a recruiter goes through various types of hiring challenges to hire the right one.
If you wish to crack this evil situation, As a good recruiter, ATS can be one of the best options. By adopting ATS, you can streamline your recruitment approach by eliminating some deadly mistakes. Moreover, minimising the time of hiring and cost compared to your competitors. A heap of recruiters stated that the applicant tracking software boosts their businesses and amplifies their business growth.
One of the popular proverbs is - Old ways won't open new doors. Exactly like, you need to upgrade your business process to be in the race and lead the market.
There are a bunch of benefits you get when you adopt an online tracking system for your business instead of daily manual recruiting; it boosts business productivity.
A key benefit of the best online applicant tracking system is to save lots of time during the hiring process. ATS, with all its unique and prominent features, streamlines the manual process like job posting, interview scheduling management, finding the best match for the job and candidate, and many more.
Hence, compared to the traditional recruiting method, employers can save plenty of time by adopting hiring software.
According to the survey, 86.1% of respondents say that ATS speeds up the hiring process.
Businesses don’t want to spend a large amount of money on resources to hire the wrong talent. The lengthy recruitment process will, the costly process become. When you analyse things, you will know that you spend lots of money on the job posting, advertising, and recruiting agency. And you will find out that ATS is a cost-effective solution. Even smaller companies with less than 10 employees can save up to £6000 after they start using an online ATS system.
According to the research, 78.3% of ATS holders say it has improved the quality of candidates they hire. And this happens because of some significant features of applicant tracking software such as the pre-employee assessment test feature, automatic job matching, candidate matching feature, overall scorecard, and many more.
The fact is that top talent has stayed in the market only for the last 10 days; speeding up the hiring process through applicant tracking software will help the employer to grab high-quality talent easily.
Employer branding is the impression of your product on the market. Through applicant tracking software, you can enhance employer branding. ATS provides continuous engagement with candidates throughout the hiring process; the self-service portal makes and maintains the relationship with candidates, moreover, eases the process of applying for the candidates.
Our research revealed that 75.1% of candidates say that employer brand and culture are important when applying for a job. Thus, well-rated employer branding automatically attracts more top talent.
The candidate got hired or not, but the impression of the recruitment process on each candidate is valuable, also in terms of profit. The recruiting approach using ATS will serve the best indiscrimination experience for the candidates.
For instance, regular updates to the candidate, the status of the application, chatbot, self-interview scheduling, automated email, and so on activities via ATS improve the experience of the candidates.
According to the research, 80 to 90% of the candidates change their minds concerning the company after experiencing a bad recruitment process.
Applicant tracking software makes the recruitment process easy to handle and execute. ATS allows the HR team to find all matching candidates within an hour, which takes at least a day without any software.
Moreover, amplify the accuracy rate along with a faster speed of hiring. Instead of adopting much software for different processes, everything is present in one place when you choose ATS. This makes the hiring process easy to manage.
Recruiters should choose a technology option over a manual process that automates the recruiting process with no human mistakes. It also increases the deliverability of a particular recruiter.
Thus, the main purpose of the recruiter while adopting applicant tracking software is to automate the hiring process and organise the candidate database due to some common and extraordinary features that make things happen.
Different ATS provide a variety of features that often includes the followings:
The career page is where companies can display an open position on their website. And many applicant tracking systems permit users to do this directly from ATS.
ATS makes the entire process simpler, like an easy setup, and provides spaces to add photos, descriptions, logos, share buttons, and many more per the recruitment marketing requirement.
Posting open positions on various job boards automatically increases the reach and amplify the possibility of finding the right talent.
There are lots of recruitment sites available such as Indeed, Monster, CareerBuilder, and so on, that have a partnership with ATS. Thus, when you create a new job, you can post it immediately on different sites with just one click.
Scheduling an interview is a hassle process. ATS with an automated interview schedule forge the process quicker and uncomplicatedly.
Many ATS provide self-interview scheduling where candidates can fix the date and time according to their convenience. Different calendar plugins like outlook and google add benefits to it. This interview scheduling feature saves employers, recruiters, and candidates time.
Every recruiter and hiring manager wants to know about the recruitment process's overall performance to improve the hiring approach. Almost every applicant tracking system offers the feature of reporting and analytics, which provides feedback to recruiters about the whole recruitment process. This feature provides meaningful insight to the recruiters in a visual form.
User-friendly reports and analytics are some of the great features of recruitment management. Applicant tracking systems provide interactive and real-time reports and analytics that are customisable and easy to access.
Candidate engagement has become a more prominent part of the recruitment process than ever. Manual communication with more than 100 applicants is time-consuming.
Using online applicant tracking software, recruiters and hiring managers can send mass emails to all candidates simultaneously.
Automated email helps businesses to be engaged with candidates frequently, and correlational provides good candidate experience and enhances employer branding as well.
It is another significant and ordinary feature that each applicant tracking system offers. The great Resume parsing feature allows candidates to apply faster as well as create a well-organized candidate database. This feature also permits recruiters to import candidates' resumes from different platforms such as Linkedin, Monster, Indeed, and many more.
Mobile has become a global device. Nearly every job seeker uses a mobile phone to apply for a job. As per the research, 77% of job applications are done on mobile phones. The much easier use of ATS on mobile devices, the more application recruiters will get as candidates complete the entire process of application. This is the paramount feature for the employer and also for the candidates.
While starting with an ATS, you need to check certain critical aspects that can enhance your regular recruitment process and make you interact with another delightful scenario of your recruiting. Whether a small business or startup, you should choose your Recruitment Software or Applicant Tracking software based on the following aspects.
The Applicant tracking system collects and stores the information on the resume in the candidate database. Resumes are gathered from different sources. From the vast pool of resumes, professional hiring managers search for candidates based on different criteria. Then proceed with the selected resumes.
Job posting on a career page and different recruitment sites is an initial step of the ATS. By reaching a large number of audiences, employers try to attract an extreme number of candidates.
Applicant tracking systems help you to create an appealing job post so the recruiter can source many candidates.
Pre-employment assessment tests can be conducted with the help of applicant tracking software. It is one of the online recruitment management system's most useful and demanding features.
The employer can set a pre-skill test to receive only qualified candidates' applications. This test permits employers to avoid bad hires.
Store and parsing the resume is the third step of the applicant tracking system's workflow. After receiving all applications from different sources and platforms, ATS parses the resume into the system and creates a spread profile for each resume.
The employer can import resumes from any website in the candidate database efficiently. An applicant tracking system maintains the candidate database effortlessly in an organisational manner.
After collecting and parsing the maximum number of resumes, the recruiter assigns the job to the candidates. Recruiters can use the candidate matching score feature of an applicant tracking system for assigning the job to the right candidates. Moreover, a recruiter can assign the job to the candidate based on search criteria.
Once candidates get sought for the job, recruiters can track them throughout the hiring process. An applicant tracking software allows you to track them based on their status, whether they are new candidates, got selected, rejected, interviewed or anything.
Implementing Artificial Intelligence in the ATS makes the recruiter's job easier and faster and increases work efficiency with 100% accuracy. Due to AI, most of the work has been automated.
As per the research, it has been proven that normally it takes 17 minutes to apply manually, but with the AI, it takes only 3 minutes. At the same time, approximately 92% of candidates are feeling stratified with automated recruiting.
The following areas are where AI plays a pivotal role in the online applicant tracking system.
The hardest and most time-consuming portion of recruitment is to screen thousands of CVs effectively and identify the best matching candidates. AI can be used to pre-screen all arrived CVs and identify the relevant profiles; this makes things easier and more accurate.
Similar to a matching profile, AI can also help you to identify the best matching job for the candidates.
Identifying all the key information from the CV is a tedious job and can be addressed well with a resume parser. By using AI algorithms and techniques, you can enhance your parser to a great extent.
It is a great technology to deliver a great experience to the candidates by providing virtual assistance 24x7. Also, Recruitment Chatbot provides other features such as candidate sourcing, applicant pre-screening, giving application status to candidates, and Improved candidate experience.
The applicant tracking system parses the resumes based on the algorithm. To pass the ATS and reach the level of interview, candidates should write a resume well-mannered. Thus, there is no such trick to beat the applicant tracking system.
Here are some quick pieces of advice to beat applicant tracking systems.
The job of ATS is to read the content of the resume and make a comparison with the job description, to find the best match. Hence, tailor your CV with a job description whenever you apply for any job.
The applicant tracking system considers the headings to navigate the resumes. This is to ensure that information got parsed correctly. Therefore, use a simple heading title that ATS can easily recognize.
Don't try to confuse the applicant tracking system by serving too fancy a resume. Keep everything simple inside the resume.
ATS matches the resume based on the keyword. Hence, use both long-form and initialism versions of keywords, i.e., MCA as well as Masters in Computer Applicants.
Never use the table, column, or any type of graphic, cause often the result is an error during the parsing.
Always use the traditional type of font in a resume like Helvetica, Garamond, or Georgia.
Try to save the resume in a PDF file format.
Implementing an applicant tracking system is a major decision, and it will be successful if the right methods or steps are followed while implementing it.
The following could be the right steps to implement. Identify your current and potential future business requirements. The following are the key steps to be followed to implement your ATS.
Prepare a must-have feature list and a good-to-have feature list.
List of vendor-related criteria like support hours, office location, etc.
Set your budget, the number of users, and the tentative start date.
Create a list and then shortlist vendors using the following options.
Take demos or trails based on your preference.
A trial is best if you wish to explore the system on your own and have enough time to explore the system.
A demo is best if you want to see the overall system and discuss your questions. It is also the perfect choice if you have limited time for software evaluation.
If your vendor list is big, you can take demos and go for the trial based on shortlisted ATS.
A final discussion with the finalized vendor. Price negotiation in the case of price is not in the budget.
Confirm order, sign contract, and get access to the system.
User onboarding and team training.
Any person or company who is looking for a resource to decrease the workload and increase the efficiency of the work of their team should try the applicant tracking system.
Overall following types of businesses may go for ATS:
GDPR is a reform in Europe which enforces how the private data of EU citizens is used and stored online, anywhere in the world. As recruitment tracking software stores valuable information about the candidates, jobs, and clients; hence, your ATS must be well compliant as per the GDPR norms.
Here are a few key functions of applicant tracking systems that should have to meet GDPR compliance.
Send consent requests to candidates
Consent history management
Allow the candidate to download their information
Allow the candidate to send the request for erasing
Consent expiry tracking
Show and agree to terms and conditions before application submission
Every applicant tracking system understands the value of a data processor. The primary goal of the applicant tracking system is to provide technology for handling the hiring process with a proper data processor and collector.
In this technology era, the applicant tracking system has become a central part of the hiring process. Its common and advanced features serve many benefits to the users. Consequently, the number of recruiters, hiring managers, and HR teams are increasing who are adopting applicant tracking software.
If you are also searching for the best applicant tracking system, iSmartRecruit is the most suitable system for you.