HR & People | 5 Min Read

What is Company Culture and Why is it Important?

author Written by Amit Ghodasara December 3, 2020

What is Company Culture and Why is it Important?

Although company culture is quite an ambiguous topic and every leader and recruiter will define it differently, it's still one of the essential elements of every organization.

Yet, most of these definitions share some characteristics that help us to get to the bottom of the concept. What's universal for all descriptions is that company culture represents mutual values and ethos within an organization.

What is Company Culture?

Members inside of the company share beliefs, goals, and attitudes, which helps them achieve joint objectives. Company culture stands for how the staff feels about what they do, their purpose within the organization, and its future. Together, these traits symbolize the backbone and personality of the company. Thus, the company culture definition is quite simple.

Boost employee productivity with these 10 strategies

Why Company Culture is Important?

Do you know the importance of company culture, or why employer give that much focus on the company culture?

Company culture affects all the results and the organization's bottom line; without it, the business can't be fully functional. Besides,

employees can feel its influence every day because company culture can guide the practices, interactions, and vibes within a company. If an employee doesn't feel a strong connection with it, they won't feel like a part of the organization, and they will have a hard time fitting in.

Employee may doesn't feel a strong connection and won't feel like a part of the organization and will have a hard time fitting in

How does Best Company Culture Function?

A company can clearly state and express its culture in guidebooks, welcome toolkits, and employee handbooks. That means deliberate cultivation of its values and beliefs that help team members know what to expect and how to behave. On the other side, company culture can grow through the years, and different decisions and outcomes emerge in its shapes and framework.

The culture of one company can reflect in the organization's endeavours to promote employee participation across all departments.

However, some companies prefer emphasizing traditional or hierarchical management. These companies strictly define everyone's responsibilities and duties, which makes it easier for employees to navigate through what employers expect from them. Still, these company cultures don't offer as many growths and development opportunities because the process requires a formal promotion or transfer of jobs.


Unlike companies with a formal approach, those that nurture casual culture leave more options to workers to take on new projects, immerse themselves in additional roles, and progress with time.

The world-renewed media services provider and production organization boldly shares its company culture document, describing it as amazing and unusual. As the document states, their core philosophy is people over process, and some of their values are judgment, communication, curiosity, and courage.

What are the Benefits of Company Culture?

We keep hearing that company culture is significant, but what makes it so essential?

Company culture is what will have a good influence on whether employees are enjoying working and being in an organization. The odds of that increase with their values, beliefs, and expectations being aligned to those of the company.

If a hire is working in an organization whose culture matches their mindset, they will be more likely to grow close relationships in the workplace and be efficient. 

#1: Benefits of company culture to the employees

Those that work in a company that is different from their sensibility and principles won't enjoy as much going to work every day. Instead, they might start resenting their work and turning to absenteeism. Employees who like to work independently and don't feel comfortable sharing tasks are at some point going to feel uneasy in a company that nurtures teamwork. 

#2: Benefits of company culture to the employer

But company culture isn't only significant for workers. It is equally important to employers and recruiters because they need productive hires, and those who fit company culture will be more effective. Although an organization may inherently contain difficult and challenging work, employees should still feel enthusiastic about going to the office (or considering our new realm, joining the Zoom meeting).

Hence, company culture shouldn't trigger stress and make the responsibilities more demanding. Instead, that should be a source of pleasant connotations and a tool to alleviate any work-related stress. That is the core value of company culture – it boosts enthusiasm and decreases mental pressure.

It is also why employers should care; if they provide an atmosphere with friendly company culture, employees will be happier, and that increases productivity. These traits help a business achieve more results in a short time and be ahead of the competition. 

#3: Benefits of company culture to the hiring managers

Hiring managers also have many advantages from a well-developed and positive company culture because it helps the recruiting process. Company culture can be a powerful tool for attracting top talents, which is why an open and transparent workplace matters. Candidates should want to be a part of that company and crave a feeling of entering the office and becoming one with that culture.

Thus, no employer or recruiter wants the efforts of the hiring process to result in a fast employee turnover. A company culture that nourishes positive practices and values that keep workers happy leads to low turnover, and it improves the organization's performance. 

How to Improve Company Culture?

These are some of the ways a company can facilitate great culture.

#1: Target talents that fit the culture

Hires that don't feel comfortable with their workplace and its culture will affect every coworker, department, and many customers. Whether it's due to their performance, behaviour, or visible unhappiness, they can damage the business.

That's why hiring managers should aim to showcase the company culture during recruitment and ensure that they are attracting the right people. The pandemic makes it even more important because most employees work remotely, and recruiters should make sure that the candidates are comfortable with teleworking.

Quotes on company culture

#2: Make the values and goals of the company culture visible

If your company culture is hidden or not well-implemented, that makes it almost non-existent. As a result, it won't have any effect. Hence, showcase your core values and align the company with them. Ensure that your employees know these values and that the job applicants are familiar with them too. You will encounter fewer candidates unaware of what your company stands for and what it expects from its employees. 

#3: Nurture team culture

While you can still cherish individual hard work, ensure that your company culture includes everyone and that all team members participate equally. Try to avoid creating a workplace where each individual is for themselves and where a company culture doesn't provide the uniting glue.

Final Thought about the Company with Best Company Culture

Now ask yourself, does your company have the best company culture? Think in all ways like an employer, employee and hiring manager. 

If.. no.. than prefer the path of improving company culture. The above points will help you to bring a good company culture moreover, provide you with detailed guidance on it.

So, start recognizing your existing company culture without wasting a second!!!!

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