HR & People | 6 Min Read

9 Ways to Market Your Job Opening

author Written by Khyati Babel March 17, 2021

9 Ways to Market Your Job Opening

It doesn't matter which industry you belong to; your best asset isn't the product you are selling or the services you offer; it's the staff you have that makes it all possible. One of the best things about marketing is that it gives businesses endless opportunities. Not only does it allow a business to sell its products, but it also allows it to find people as well.

Tips to Hire the Best Talent

As the current working scenario has become so competitive, every company in the world is looking for the best talent. In this article, I am going to highlight nine tips you can use to easily market a job opening and hire the best talent.

1. Get support from your existing employees

The very first and one of the best ways you can advertise for a job opening is to take help from your existing employees. Depending on the kind of business culture you have developed, you can turn your employees into the best brand ambassadors for yourself. They can advertise your business to their family and friends so that you get free publicity. You can also introduce certain incentives like referral bonuses to motivate your employees.

Depending on your budget, you can also go one step ahead by offering your employees things like the best parking spots and other office perks. By using this tactic, you are going to create a very healthy competition within your company where everyone will want to refer someone. Internal recommendations from good employees are going to help you earn the best leads and create a company culture where everyone interacts with each other.

2. Try social media

The next thing that you should do is to take advantage of the biggest advertising platform. The popularity of the internet has given businesses a very unique and cost-friendly way of interacting with people. So, if you want to advertise a job opening, you can easily do it through social media. You should make an official page on platforms like Facebook, Instagram, and Twitter and communicate with your audience through those platforms.

You can relay important information like your hierarchical structure and certain incentives through these pages to make sure that everyone knows about your company culture and where you stand. Not only can it help you attract a lot of potential talent, but it is also going to give you a platform through which you can make a brand out of your business.

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3. Use local newspapers and flyers

If you want to create hype about some kind of job opening in your local area, newspapers are still one of the best ways to do so. You can easily pay for a good spot in your local newspaper so that you can attract local talent to your company. Another creative way to go on about it is to opt flyer printing with the job opening and your logo on it. You can distribute these flyers in the city to attract people.

Another way you can traditionally market a job opening in your locality is to go for different news magazines. By creating a lucrative ad about your business structure and the benefits you provide to your employees, you can easily sell your business to good talent in the market. Always remember the fact that if you want to hire the best employees, you are going to have to go one step ahead of your competitors and offer them something unique.

4. Post opening to job sites

Job opening websites like Indeed, LinkedIn, and Glassdoor have presented managers and business executives with a unique opportunity to easily advertise job openings. Most job seekers are looking for professional companies online, which is why you must make an official account on both of these websites and start a hiring campaign through them.

You should keep your adverts as simple as possible so that you are not giving off bad vibes. You should hire a good HR manager who overlooks all these profiles and keeps sending connections to potential candidates. Sooner or later, you are going to hit the bull's eye and find the employee that fits the job description. After you have successfully managed to land an interview with him, you need to bedazzle him with your company benefits, and you will have earned yourself a good employee.


Post opening to job sites

5. Participate in job fairs

Last but not least, on top of opting for technology, you should also go for traditional options like job fairs. Hiring people through job fairs has been a staple of recruiting for a very long time, and if you are looking for potential candidates for a certain job requirement, a job fair is going to present you with a large audience hungry for it. To stand out on top during job fairs, you should present a very good company culture so that people feel inclined to go with you.

You can also gather candidates for your job stand by giving out gifts and holding a competition on your job stand. It is going to create a very good image of your business, and candidates are going to see you for what you truly are; a happy place to work. Moreover, if you work in a creative field, you should hold a contest that allows you to explore the true potential of everyone in the room. It is going to help you come to a better decision if you find yourself at a crossroads between two employees.

6. Take a second look at your rejection list

Another lucrative way to ensure that you are not missing out on any good candidates is to go through your rejection list once again. A lot of times, due to a large surge of applications, you might reject some candidates that are not as skilled as others.

However, if you are having trouble finding someone to fit your team, taking a second look at your rejection list is going to allow you to think from a different perspective. Your job requirements may have changed over time, and you can go past the finding process as you can easily choose from a list of someone that you might have hired in the past.

7. Sell your brand

One of the most basic mistakes that a lot of marketers and businessmen commit is that they focus on the wrong things. When you are driving a hiring campaign, your focus shouldn't only be on finding the best candidates. If you want to make sure that you don't overspend on your marketing efforts, you need to come up with a strategy that allows people to know about your company and actually come to find you. There is vast talent in the market ready to work for you, and if you give them what they want, they will come begging.

On top of making them understand that your company is the right fit for them, you need to create an image about your business where you come out as an all-star employer. You need to create hunger in the market so that people feel tempted to come work for you and stay loyal to you for the long term. You can use promotional recruitment videos, positive language and showcase a good company culture to show that your business is special.

8. Do seminars in universities

I know there are a lot of companies that don't prefer to hire fresh graduates, but in my experience, you are missing out on a lot if you are not doing so. If you hire students right out of universities, not only will you be saving a lot of money, but you can easily train them over time with the help of your senior employees. By creating a healthy ratio of experienced and inexperienced employees, you can set your company up for success in the long term.

You can contact a few local universities in your area and plan an educational seminar for their students. You can advertise your company during the seminar and hire brilliant minds before anyone else gets to them. This method has no cost involved, and the returns you are going to get from it are going to put you on the path towards becoming an industry-leading talent hub.

9. Make a video about your job openings

Last but not least, one of the most attractive ways of creative news about your job opening is by making an eye-catching video about your company culture and how everything works inside your organization. Not only is it going to create a positive image about you in the industry, but when candidates see you for who you truly are, they are going to come running.

You can share these videos on social media platforms where you already have an established audience and on your company's website. By creating a good first impression about your business, you can give more information to the applicants and simply the hiring process for them. It is also a one-time investment as you can reuse your videos whenever you want to launch a hiring campaign and attract the best talent in town.

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