What is Recruitment Marketing? - Complete Guide
Recruitment marketing refers to all of those techniques hiring professionals implement to source, attract, engage, and nurture can...
Every business is constantly growing, it may be some inches, but still, they are. Consequently, nowadays, top talent has more and more opportunities. Furthermore, things become difficult for recruiters. To attract and grab the attention of qualified talent, recruiters and hiring managers have to implement some recruitment marketing strategies. Learn meaningful recruitment marketing strategies and 7 tips to build strong digital recruitment.
Digital recruitment is something that is also known as online recruitment or social recruitment.
During the process of hiring, whenever a recruiter, hiring manager, or human resource person utilizes social media platforms or any other technology in order to attract the maximum candidate and hire the great employee is known as digital recruitment.
The Internet and mobile devices are the two major aspects of digitalization. And play a vital role in each working sector, including recruitment. This recruitment using the internet is what makes digital recruitment by adding extra benefits to the process of recruitment.
These are the recruitment tactics that surely clarify digital recruitment and how the internet and other technologies become essential components of the recruiting process.
According to the research, 79 per cent of candidates used online resources and information in their job search.
Before we can move to the next step of digital marketing of the recruitment process, let's know the benefits of digital recruitment. Below are a few advantages of digital recruitment.
Find out what a perfect digital recruitment strategy looks like. These simple tips will let you select and engage the right people in your business Job hunting is quite a game these days. Employers have various channels to search for experts and professionals. But the main ace up their sleeve is obviously technology.
It got way easier to look for potential workers because of the internet. Social media and job search platforms connect job seekers with employers and greatly accelerates the recruitment process. One does not have to go for a face-to-face job interview to get a job.
Skype or Zoom video conferencing is not a worse alternative. What complicates the search for personnel is an increased level of competition between companies and enterprises, especially when it comes to industries with high skills shortages, like the field of cybersecurity.
These are 7 tips for developing a digital recruitment strategy aimed to help businesses find the best talents faster.
Every business that is focused on continuous growth should not only retain the current workforce but also think about ways to attract new talent. Using your website to grab the attention of potential employees is a proven strategy to achieve this goal. Most business owners view their website as a customer entry point, but you can go even further if you add specific content to make potential employees want to apply for a job in your company.
This can be either a weekly blog that describes the benefits of working in your industry, short videos to help people pass an interview successfully, or even regularly updated feedback from your employees on how they feel being a part of your company.
Most HR managers will unanimously confirm that social media are one of the most effective tools in many recruitment strategies. Indeed, there is nothing easier for a job-seeker than monitoring social media in their pursuit of a new workplace.
Besides looking for candidates on specialized social media platforms like LinkedIn, you can post your job ads in various communities or chats on Facebook, Telegram, and other social media with equal success. This can be explained by the fact that active browsing for a job may put considerable pressure on a person while chasing new career opportunities on a favourite social media platform can help job seekers enjoy the process.
98% of employees use at least one social media site for personal use, of which 50% are already posting about their company. (Source)
To make sure potential candidates will be able to find you on the web, you should also think of investing in website optimization. Alongside a good-looking and responsive design, it is important to tailor your website to different devices, including smartphones which account for over 60% of all online searches.
A mobile-friendly website or a progressive web app are two widely-used solutions that let you compete with mobile apps and remain appealing to users. If you own a website without mobile optimization, the idea to find app developers and improve your site for mobile users seems a good one if you are concerned about your business development.
The purpose of UTM technology is to give you the ability to track recruiting campaigns through Google Analytics options. UTM links are used to analyze the users who happen to click on your web page. UTM code is applied to URLs and lets you see how many users are actually interested in what you offer and where they come from. To improve the recruitment process, you can set up a new UTM link for every single page with a specific vacancy. This segmentation will also help you see which campaign parameters work best for you and give positive recruitment results.
Another feature of every successful digital recruitment strategy is the use of recruitment software that allows for monitoring recruitment metrics. Some of the major benefits of such tools include an ability to calculate the selection ratio, track manager satisfaction and candidate job satisfaction, assess the quality of hire and enhance the effectiveness of the recruitment funnel. Many recruiting agencies equally decide to integrate chatbot-based tools that allow for an accurate and quick analysis of CVs and the detection of the best-suited applicants.
When you are at a start-up level, it requires efforts to persuade a high-level specialist to relocate to your company. However, as long as your business grows, employees become more willing to work in your place. To strengthen your company’s image in the eyes of potential candidates, you should develop a good branding strategy to make your company look reputable as fast as possible. Brand awareness comes from positive reviews on your website as well as good feedback about your business on social media. All job seekers tend to research the company they are going to apply for. In this case, a good online reputation is a guarantee you will attract competent and talented workers faster.
It may sound a bit strange, but still, many business owners neglect the importance of sharing the contacts of their HR department both on a website and on social media in a proper way. No matter how appealing your company may look for a potential job candidate who has just opened your website, these positive impressions can quickly disappear if no contact information is provided. The Careers section on a website should also be followed by the relevant contact information of your HR specialists. Moreover, the more communication channels you will leave there (phone, email, different social media accounts), the better your chances of getting more job requests. Also, try to make the About Us section as detailed as possible. Do not think that most job seekers will just skip it, but instead, view this section as a key reason that will persuade them to send you their CVs.